News

  • Blog
  • 9 June 2021
  • 1 min. reading time

Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesterosa journalist specialising in court reporting and investigative reporting, reflects on the conflicts that arise in the Dispute communication and its importance in resolving sensitive cases: "When someone is involved in legal proceedings, they are at a very sensitive moment. Their prestige can be irreparably damaged. A good defence is undoubtedly essential".

This video may be reproduced provided that PROA is credited as the original source.

BCG and Malt Report -- Flexibility, specialisation and efficiency, the main qualities that companies are looking for in freelance experts.

In the last decade, freelancing has experienced a growth of more than 40% in Spain, reaching 753,000 professionals. This significant increase is the result of the growing competitiveness and digitalisation of the market, which has encouraged the opening up of the business fabric to this type of profile, which contributes to boosting the competitiveness of the...

  • Blog
  • 4 min. reading time

Digital media, the new 'drug' for children

Manfred Spitzer, German professor and head of the Department of Psychiatry at the University Hospital Ulm and the Transfer Centre for Neuroscience and Learning, argues that digital media (computers, tablets and smartphones) "do not increase academic learning ability, quite the opposite". In his opinion, they can have an impact on...

  • Blog
  • 3 min. reading time

Guillermo Pelayo -- "It is essential to offer peace of mind and patient experience".

Guillermo Pelayo, doctor at Centro Salamanca, explains in a new PROA video the different medical aesthetic solutions and the exclusive methodologies of proven effectiveness of Centro Salamanca. He also highlights the importance of having the latest technologies and a high level of knowledge in order to offer the highest quality...

  • Blog
  • 1 min. reading time

Communication and Growing your Business

Carlos Mira, predsident of the Cre100do Foundation, explains what the foundation does, what characteristics it shares with the companies to which it is dedicated. and details to what extent the communication and brand of a company can be important for its international expansion, focusing on five key factors that a company can...

  • Blog
  • 1 min. reading time

Pilar Trucios: "If you don't see new things you will always do the same".

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks to Lucía Casanueva, managing partner of PROA, about communication and the challenges facing the media. This video may be reproduced provided that PROA is credited as the original source.

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  • Blog
  • 1 min. reading time

Beyond indignation

Alfredo Verdoy. Jesuit priest. Professor of Church History in the Faculty of Theology at the Pontifical University of Comillas and Director of the Historical Archive of the Society of Jesus in Spain. People who have been discharged from the Coronavirus testify to us that throughout their...

  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.