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Roberto Ruiz Ballesteros: "Public opinion has to be fair".

Roberto Ruiz Ballesterosa journalist specialising in court reporting and investigative reporting, reflects on the conflicts that arise in the Dispute communication and its importance in resolving sensitive cases: "When someone is involved in legal proceedings, they are at a very sensitive moment. Their prestige can be irreparably damaged. A good defence is undoubtedly essential".

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Digital Communication, Essential to a Company's Strategy

Bárbara Yuste, Director of Digital Communication, explains why digital communication is important, its contributions and its instruments. Digital communication is not just an option today, but rather a necessity for any company. It is and must be an essential aspect in any communication strategy that seeks to grow in the...

Rocío Ledesma del Fresno -- Financial Awareness: use your brain to make good decisions

Paul McLean's triune brain suggests that our brain has three major information-processing......

Home confinement

It's a big virus that when I talk or cough, it drops to the ground at only one metre twenty. It's a single-stranded ribonucleic acid virus, and it has the spike-like glycoprotein that recognises the cells of the lung alveoli and uses them to replicate, it keeps...

What We Are

Consider that the moral garbage that we are inundated by (for example, on television) is affecting our genes and we do not defend ourselves from the moment that those who break with their programs, a structure of millennia, with lightness that gives them lack of morals, crammed with rights to...

Iván Martén -- "Oil and gas must not be demonised".

Iván Martén, President of Orkestra - Basque Institute of Competitiveness, analyses in a new video by PROA the present and future energy situation and the energies that will be strengthened in the coming years. In turn, he describes the role that the green economy and decarbonisation policies will play in...

Digital media, the new 'drug' for children

Manfred Spitzer, German professor and head of the Department of Psychiatry at the University Hospital Ulm and the Transfer Centre for Neuroscience and Learning, argues that digital media (computers, tablets and smartphones) "do not increase academic learning ability, quite the opposite". In his opinion, they can have an impact on...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.