News

  • Blog
  • 5 April 2019
  • 1 min. reading time

Digital Communication, Essential to a Company's Strategy

Bárbara Yuste, Director of Digital Communication, explains why digital communication is important, its contributions and its instruments. Digital communication is not just an option today, but rather a necessity for any company. It is and must be an essential aspect in any communication strategy that seeks to grow in the digital environment. An environment, by the way, which is in constant change and in which new and better tools appear every day with which companies can connect with their audiences.

Digital communication is important for companies for two main reasons:

  • It is the best channel to maintain a constant flow of information and therefore allows us to obtain much needed feedback from both external and internal audiences.
  • It is the ideal platform to connect with our audiences and transmit our messages to audiences that we would not otherwise reach.

Nothing will change after the pandemic

We are experiencing cooperation, solidarity, clapping on balconies, all symptoms of how all animals, insects, bacteria, when they have serious difficulties, unite. There are theories from anthropologists and some ideologists that evolution is based on the fact that we have killed and fought. The...

  • Blog
  • 6 min. reading time

Laura González-Molero: "There will be a new normality in which digitalisation will be a very important pillar".

In this interview with Proa Comunicación, Laura González-Molero, president of the Association for Progress in Management (APD), analyzes the economic crisis that the containment measures established by the coronavirus are going to unleash in Spain. He admits that if in March the priority was "to face a pandemic in which...

  • Blog
  • 3 min. reading time

Myriam Gómez -- "The financial sector faces a new reputational challenge".

Myriam Gómez, Director of Financial Communication at PROA, describes the current challenges in the financial sector and the importance of specialised communication. This text may be reproduced provided that PROA is credited as the original source.

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  • Blog
  • 1 min. reading time

Communication and business growth

Carlos Mira, president of the Cre100do Foundation, explains what the foundation's activity is, what characteristics are shared by the companies it is aimed at, and details to what extent a company's communication and branding can be important for the international expansion of companies, putting the focus on the...

  • Blog
  • 1 min. reading time

Tips for coping with uncertain times

We are living in exceptional times, the country and the world are paralyzed. Companies that are not primary are closing down, making employment records. Entrepreneurs are terrified, markets are collapsing. We have recently experienced another deep crisis and we have not yet recovered; that crisis has already traumatized us as...

  • Blog
  • 4 min. reading time

The Keys to a Viable Pension System in the Future

The future infeasibility of the current public, contributory and pay-as-you-go pension system in Spain is one of the most urgent issues to be addressed by any government, but political expediency has meant that resolving it has been postponed time and again. The expert Diego Valero, President of the consulting firm...

  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.