News

  • Blog
  • 5 April 2019
  • 1 min. reading time

Digital Communication, Essential to a Company's Strategy

Bárbara Yuste, Director of Digital Communication, explains why digital communication is important, its contributions and its instruments. Digital communication is not just an option today, but rather a necessity for any company. It is and must be an essential aspect in any communication strategy that seeks to grow in the digital environment. An environment, by the way, which is in constant change and in which new and better tools appear every day with which companies can connect with their audiences.

Digital communication is important for companies for two main reasons:

  • It is the best channel to maintain a constant flow of information and therefore allows us to obtain much needed feedback from both external and internal audiences.
  • It is the ideal platform to connect with our audiences and transmit our messages to audiences that we would not otherwise reach.

Manuel Bermejo -- "Communication plays a key role in family businesses".

Manuel Bermejo, president of The Family Advisory Group, talks to Bárbara Yuste, head of PROA's Digital Area, about the challenges facing family businesses in the face of the COVID-19 pandemic, his new book "The family business. 21 keys to the continuity of the family business" and the importance of...

  • Blog
  • 1 min. reading time

Challenges for the asset management industry in a more complex market and business environment

The recent event on the asset management industry, organised by the Asociación para el Progreso y la Dirección (APD) and Inverco, provided interesting findings on the health of the sector, the concerns affecting the industry, and the challenges it faces. With an attendance of more than...

  • Blog
  • 3 min. reading time

Storytelling in the Business Environment

Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean...

  • Blog
  • 1 min. reading time

Do we know all the financial digitalization variables?

The financial digitalization concept refers to the complexity of the subject, on the one hand, digitalization, a technical concept, on the other hand, financial, a very important business sector in Spain. In Physics there are many analog and digital processes, in mechanics, electronics...they indicate continuous (analog) or discontinuous (digital) processes,...

  • Blog
  • 2 min. reading time

-- COEM exceeds the number of patients seen in Cameroon in 2019 up to November

The Association of Orthopaedic Surgeons of Spain for the World (COEM) has exceeded in the first 11 months of this year the number of patients treated during the whole of 2019, the last year before the COVID-19 pandemic, at its centre of activity, located at the Notre Dame Hospital in...

  • Blog
  • 2 min. reading time

Communication and Public Affairs

Alonso Lopez, founder of Reti España, a leading strategic communication company in Lobbying, Government Affairs and Media Relations, details the value boutique firms have to offer. He explains what Reti is for its clients. Also, he touches on the synergies between communication and public affairs. Finally, he announces the new collaboration...

  • Blog
  • 1 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.