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Digital Communication, Essential to a Company's Strategy

Bárbara Yuste, Director of Digital Communication, explains why digital communication is important, its contributions and its instruments. Digital communication is not just an option today, but rather a necessity for any company. It is and must be an essential aspect in any communication strategy that seeks to grow in the digital environment. An environment, by the way, which is in constant change and in which new and better tools appear every day with which companies can connect with their audiences.

Digital communication is important for companies for two main reasons:

It is the best channel to maintain a constant flow of information and therefore allows us to obtain much needed feedback from both external and internal audiences.
It is the ideal platform to connect with our audiences and transmit our messages to audiences that we would not otherwise reach.

The Keys of Communication in Foundations

María Cano, communications and marketing of the Spanish Association of Foundations, highlights the importance and keys of communication in the foundational sector. The foundations and, in general, the entities of the third sector are agents of change and transformation. For a long time, they have mistakenly been perceived as unprofessional...

The parental pin according to Dr. Rodríguez Piedrabuena

"Fatherhood is a biological concept," reflects Dr. Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, in a new video by PROA Comunicación. "The concept has little to do with political theories about childhood," he says.

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José Antonio R. Piedrabuena -- Stress during and after confinement

We are not in a position to deny that the confinement, the toxic environment of fragmentation created and maintained every day by some politicians, and their perverse trial balloons, has created stress, and continues to do so - adrenergic stress, because of the adrenalin. Adding this to the multiple insecurities of the citizen as a consequence of the...

-- Mergers and acquisitions: communication as a success factor

The task of communication in M&A processes is demanding. It is not uncommon for these projects to fail due to insufficient or poorly prepared communication. Anyone wishing to have a significant influence on the prospects of merger success needs a well-prepared communication strategy....

-- Interview with Enrique Arribas, President of the Spanish Marketing Association

Valvanuz Serna Ruiz, managing partner of PROA, interviews Enrique Arribas, president of the Spanish Marketing Association (AMKT) and director of Marketing, Corporate and Brand of the Santander Group. Both reflect on the intangible values of the company -reputation, transparency, authenticity, among others-, the discipline of Marketing and...

Dispute communication

Rocío Hidalgo, director of PROA Comunicación in the Valencian Community, details the litigation communication service. Proa Comunicación acts in the event of economic crimes, breaches of competition or data protection regulations, labour or environmental disputes, accidents, human rights and other types of situations that may affect...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Digital Communication, Essential to a Company's Strategy

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.