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Training in Leadership

Pino Bethencourt, leadership coach and founder of Club Comprometidos, details how leadership training ought to be and what the optimal model should be. Many coaching and executive training programs promise quick and visible results on an individual, team or company level. However, the means used to attain these ends rarely achieve maintaining these skills in the long term.

 

-- SOERMAR chooses PROA to lead its communication strategy

SOERMAR (Society for the Study of Maritime Resources), a company made up of the SOERMAR Technological Center and the SOERMAR Foundation, entities dedicated to providing technical and technological support to the Spanish maritime sector, places its trust in PROA for the development and execution of your communication strategy. The company,...

Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota  

Last week we had the honour of presenting the book biography of Emilio de Villota, written by Alfredo Filippone and published by Motorpress Iberica. It is a book that goes beyond narrating the adventures of a Spaniard trying to make a name for himself in the then inaccessible world of racing.

Román Merino -- "Companies need to be proactive and have a competitiveness plan".

Román Merino, Managing Partner of REINFORCE ADVISORS GROUP, a firm with recognised experience in people and HR management, analyses what kind of crisis we are in and at what stage we are in. He also reflects on how the current lack of certainty affects the present and the future of companies. ....

Let's Talk About Politics

All living creatures, and even some viruses, live, like us humans, in groups. We are able to refer to you by your individual identity and we can think. But we all have experiences that according to the group in which we exist, aspects, resources, qualities and even defects that are...

Grupo Nicolás Correa chooses PROA to manage its communication strategy

Grupo Nicolás Correa, a leading Spanish company in milling solutions at a European level and one of the most important worldwide, places its trust in PROA for the development and execution of its corporate communication strategy. A listed company since 1989 and with a presence in more than 20 countries,...

Authoritarian leaders, progressive leaders

Alexander the Great made a direct attack on the Persian leader, who fled in panic and his army dispersed, fragmented. Hernán Cortés with only five horsemen charged at Aztec Cihuacóatl, knocked him down with one thrust and the army dispersed. Tito, the marshal, went on to another life and Yugoslavia fragmented; Saddam...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.