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  • Blog
  • 7 October 2020
  • 1 min. reading time

Theresa Zabell -- "We must all take care of the sea".

Theresa Zabell, President of the ECOMAR Foundation and the only Spanish woman to have won two Olympic Gold medals, explains the origins of the non-profit organisation. She also explains the main activities they carry out, which are aimed at instilling in young people a healthy lifestyle through water sports and a commitment to the environment. Finally, he explains how to join the ECOMAR Foundation to participate in activities such as coastal clean-ups.

Gema Aznar -- Communication is the key for everything

Gema Aznar, CEO of Mary Kay Spain, participates in a new video by PROA Comunicación in which she highlights the importance of communication ....
  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- Sleep from a medical point of view

From childhood to old age, you should get seven or eight hours of sleep, plus a nap. It is not true that older people have to sleep less, but teenagers suffer from a readjustment of their circadian rhythm and are sleepy later on. Sleeping less for days in a row...

  • Blog
  • 5 min. reading time

Private Banking: Models for Growth in a Complex Environment

Recent estimates published by DBK consultants on the Spanish private banking market confirm that it is still a very appealing niche for operators in this sector. According to their latest report, at the end of 2019, the total volume of the market will reach 480,000 million euros, and there will...

  • Blog
  • 3 min. reading time

Juan Ramón Corpas-- Synthetic diamond; good, beautiful, cheap - the end of a billion-dollar industry?

In the late 1930s, the world's largest diamond producer, De Beers, launched an advertising campaign in the US linking diamonds to love and marriage. The company created new social norms, according to which a fiancé had to spend two months' salary on a diamond...

  • Blog
  • 2 min. reading time

BCG Report -- Women are key to new ways of working and leading

Today's business environment demands new ways of working and leading and, especially at this time, companies need leaders who are people-centred, empathetic and committed to communication, collaboration and teamwork. These skills have become increasingly important....

  • Blog
  • 5 min. reading time

"We Have to Recover the Value of Words to Try to Get Closer to the Truth."

Alfonso Armada, president of the Spanish chapter of Reporters Without Borders, reviewed the current situation of the press and journalism as a career in the videos made by Proa Comunicación for its tenth anniversary. In reference to the main challenges for media outlets and journalists, Armada considers it necessary to...

  • Blog
  • 1 min. reading time

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