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Theresa Zabell -- "We must all take care of the sea".

Theresa Zabell, President of the ECOMAR Foundation and the only Spanish woman to have won two Olympic Gold medals, explains the origins of the non-profit organisation. She also explains the main activities they carry out, which are aimed at instilling in young people a healthy lifestyle through water sports and a commitment to the environment. Finally, he explains how to join the ECOMAR Foundation to participate in activities such as coastal clean-ups.

Financial awareness: the application of emotional intelligence in finance

"Lack of money is never a problem. Lack of money is simply a symptom of what is going on inside you". T. Harv Eker It is said that money does not buy happiness, but it does buy food, house, transport, leisure and serves to organize projects....

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 'new situation' points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes...

José Antonio R. Piedrabuena -- For animal lovers and all of us

The violence that wild animals can have is a fact. But we have proof and it can be seen in documentaries - on YouTube - where it is shown that love, in the form of care from birth, changes the brains of all of them and they become gentle and loving animals of...

The Increase of Debt and Public Spending and the Excess of Liquidity, Slowing Down Growth of Global Economies

Daniel Lacalle, economic adviser to the People's Party (PP), recently spoke at a forum on the keys to investing, organised by El Español, where he presented his vision on the current and future macroeconomic outlook of global economies. The current environment is characterized by the lackluster pace of economic growth,...

Is it Possible to Lead Without Lies?

These days, plastic has invaded everything in such a way that a few brave - with a lot of suffering, so it is said - presume to live without plastic. They appear on television reports working like fools not to use a single plastic wrap throughout the day. You have...

The Results of Communicating the Brand Purpose

Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.