Actualidad

Theresa Zabell —— «Todos debemos cuidar el mar»

Theresa Zabell, presidenta de la Fundación ECOMAR y única mujer española ganadora de dos Oros Olímpicos, detalla los orígenes de la entidad sin ánimo de lucro. También explica cuáles son las principales actividades que desarrollan, que están orientadas a inculcar en los más jóvenes un estilo de vida saludable a través de los deportes náuticos y del compromiso con el medio ambiente. Por último, indica cómo formar parte de la Fundación ECOMAR para participar en actividades como las limpiezas de costas.

José Antonio R. Piedrabuena —— Not just vaccines. We depend on our inmune system

We already have more data on why physical exercise lengthens life, rejuvenates the body and leaves us better protected against many diseases. Since we are born, a process of replacement of cells that have finished their useful life begins, through the production of new ones from stem cells, which, by...

Spanish consumers will change their consumption habits in the new normality

One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption that will mark the transition to the new normality: greater consumption in the home, the search for price and value and the growth of e-commerce...

Estrategia de comunicación frente a la epidemia: información por inundación

La gestión informativa de las crisis es una asignatura obligatoria que cuenta con abundante literatura y muchos casos prácticos. Una de las reglas de oro de la comunicación de crisis es que debe contribuir al éxito y no poner palos en las ruedas, no convertirse en un problema adicional. Como...

José M. de Areilza Carvajal ——«We must rethink the European ideal»

José María de Areilza Carvajal, General Secretary of ASPEN Institute Spain, Professor and holder of the Jean Monnet Chair at ESADE, has participated in a new video by PROA in which he has set out his view on the doubts surrounding the European Union model and the credibility of the...

National Security and COVID-19

The objective of Security is to ensure the integrity of people, physically and mentally, as well as everything necessary to achieve it, properties, health, food, communications, etc. To do so, it is necessary to determine the vulnerabilities of the system to be secured. Because in this way the risks can...

The financial industry takes on the transformation of the business after COVID-19

In its second analysis of the transformation of the banking business brought about by COVID-19, the Boston Consulting Group (BCG) focuses on the impact on business profitability in a group of banks in the US and Europe, and the client’s vision of the new dynamic of relationship with his entity...

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Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.