Actualidad

Why do we Use Drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on drugs and addictions that distance human beings from their genetic programming in the second video of five made by PROA Communication.

«Our genetic programming look for simple, natural pleasures, nothing to do with what we can find in the aisles of the supermarket, nothing to do with video games, social media, or other aspects that do not represent a reward. The real reward is to be healthy, survive , live together, and be emotionally stable, mentally speaking, «he says.

‘Why do we get high?’ Intends to give us the key points to a modern and updated vision on the origin and causes of why human beings fall into infinite modalities of addictive behaviors and bonds. The work reviews and synthesizes the experience of 20 years of reflections and works on the topic, erasing misunderstandings and superficial visions. The second part is extended to give a vision of professional work with these people. His thoughts and reflections are in agreement with those who have been working on the subject for the past 90 years. José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the Group Analysis in London, the Spanish Society of Psychiatry and the Institute of Psychosomatic Studies and Medical Psychotherapy.

Milk, a basic food to fight diseases

«It’s a perfect food that contains the perfect ratio of carbohydrates to protein, useful for stimulating muscle recovery,» nutrition expert Renee McGregor informed to the BBC. The nutrients and components of milk can reduce up to 18-20 percent of the risk factors that lead to cardiovascular disease. So, the increase...

José María Sánchez Galera —— El héroe y el santo, modelos de liderazgo

Francia es uno de los países que, desde hace siglos, suele contar con intelectuales y organizaciones que marcan pautas. Su posición geopolítica, sus instituciones académicas, sus medios, su sentido de excelencia son algunos de los aspectos que explican por qué es una referencia fuera de sus fronteras. Un país latino...

How to communicate in a VUCA environment

How do we categorize VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, originally from the English expression, mark the business communication activites that we have today to develop professional communication. This communicaction is sometimes surprising due the speed of its...

La reclusión en casa

Es un virus grande que cuando hablo o toso se cae al suelo a solo un metro veinte. Es virus de acido ribonucleico de una sola cadena, y tiene la glicoproteína en forma de espina que reconoce las células de los alveolos pulmonares y las utiliza para replicarse, se mantiene...

Spain, Better Positioned than Other Countries in the Face of the Imminent Economic Slowdown

The Spanish economy is weathering the onslaught of global slowdown better than expected. This is one of economist Emilio Ontiveros’s presentation at a recent event on Independent Management held in Madrid. Ontiveros is also the president of Analistas Financieros Internacionales (AFI). Global Uncertainty Ontiveros began by alluding to the latest...

¿En qué consiste la pericia caligráfica?

María José Vega Intriago, consultora de RRHH y perito judicial caligráfico, explica en qué consiste la pericia caligráfica, qué utilidades tiene y cuál es el proceso de trabajo. Además, detalla las implicaciones que tiene la pericia caligráfica frente a las nuevas tendencias y a la transformación digital. 

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.