Actualidad

Why do we Use Drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on drugs and addictions that distance human beings from their genetic programming in the second video of five made by PROA Communication.

«Our genetic programming look for simple, natural pleasures, nothing to do with what we can find in the aisles of the supermarket, nothing to do with video games, social media, or other aspects that do not represent a reward. The real reward is to be healthy, survive , live together, and be emotionally stable, mentally speaking, «he says.

‘Why do we get high?’ Intends to give us the key points to a modern and updated vision on the origin and causes of why human beings fall into infinite modalities of addictive behaviors and bonds. The work reviews and synthesizes the experience of 20 years of reflections and works on the topic, erasing misunderstandings and superficial visions. The second part is extended to give a vision of professional work with these people. His thoughts and reflections are in agreement with those who have been working on the subject for the past 90 years. José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the Group Analysis in London, the Spanish Society of Psychiatry and the Institute of Psychosomatic Studies and Medical Psychotherapy.

“La labor del Estado es evitar deformaciones históricas con propósitos políticos”

El ex ministro de Educación, Cultura y Deporte José Ignacio Wert ha presentado su libro ‘La educación en España, asignatura pendiente’ en los vídeos de Proa Comunicación con motivo de su décimo aniversario. “La labor del estado es evitar deformaciones históricas con propósitos políticos”, ha afirmado con contundencia al referirse...

How to Manage Reputational Scandals

Alberto Andreu, associate professor of the Faculty of Economic Sciences and Business of the University of Navarra, clarifies what reputational scandals are, what their causes are and how they can be managed. «Companies have to organize their work more by projects than by functions. Reputational risk occurs when there is...

Paz Martín: “Siempre que hay una crisis se ralentizan los derechos de las mujeres”

Paz Martín, presidenta de BPW Madrid, analiza en esta entrevista con PROA Comunicación la posición en la que se encuentra la mujer en el mundo empresarial. Admite que “los valores, los principios y el discurso que motivaron la creación de BPW, el lobby de mujeres más influyente del mundo, en...

How to communicate in a VUCA environment

How do we categorize VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, originally from the English expression, mark the business communication activites that we have today to develop professional communication. This communicaction is sometimes surprising due the speed of its...

La comunicación de litigios

Rocío Hidalgo, directora de PROA Comunicación en la Comunidad Valenciana, detalla el servicio de comunicación de litigios. Proa Comunicación actúa ante delitos económicos, vulneración de las normas de competencia o de la protección de datos, conflictos laborales o medioambientales, accidentes, derechos humanos y otro tipo de situaciones que puedan afectar...

Coronavirus and security in the European Union

Since a few months ago the coronavirus is a priority due to how it is affected the countries of the European Union (EU) beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the pandemic outbreak...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.