¿En qué consiste la pericia caligráfica?

Communications on brands purpose plays a role more important than ever in a company’s reputation. In this matter, Pilar Larrea, former Campofrío’s Communications Manager, explains the significance of this issue and what should be the company’s purpose.  Pilar Larrea’s Quotes “Having a purpose is the reason for existence for...

No estamos en condiciones de negar que el confinamiento, el ambiente tóxico de fragmentación creado y mantenido cada día por algunos políticos, y sus perversos globos sonda, ha creado estrés, y lo sigue produciendo -estrés adrenérgico, por la adrenalina-. Sumando esto a las múltiples inseguridades del ciudadano como consecuencia del...

José Nicolás-Correa, businessman and researcher, non-executive president of the Nicolás Correa Group, talks with Valvanuz Serna, PROA’s managing partner, about his book «Why did Franquito revolt?» and his vision of the future of democracy. It is possible to reproduce this video as long as PROA is mentioned as its original...

Communicating the brand purpose contributes more than ever to a company’s reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager. 

Almonds, walnuts, pistachios, hazelnuts and chestnuts are concentrates of life for our body The Mediterranean diet recommends a weeks consumption of nuts such as walnuts, pistachios and almonds at least five times, since their high levels of fatty acids, phytosterols, antioxidants such as Resveratrol, and carotenoids, give us large doses...

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview he has pointed out as indispensable the role of technology for the economic recovery, «although the human factor will be decisive». In this sense, he believes that teleworking is here to stay. Furthermore,...