News

Big success of the Madrid VAT Forum 2021, managed by PROA

Spanish VAT Services Asesores once again trusted in 2021, for the third consecutive year, the management of communication from the Madrid VAT Forum to PROA. The first digital edition of the only congress on VAT to be held in Spain was very successful, as it had an even greater number of attendees than the previous face-to-face editions.

The third edition of the congress on VAT organised by Spanish VAT Services Asesores focused on 'The VAT that awaits us 2021-2024. Times of electronic commerce, collaborative economy and digital platforms'.

Fernando MatesanzManaging Director of Spanish VAT Services Asesores, explained at the Madrid VAT Forum 2021 the difficulty for national and European administrations to manage fair taxation of the collaborative economy. He himself tells in a video for PROA the balance and conclusions of this very different edition.

This video may be reproduced provided that PROA is credited as the original source.

Alejandra Vallejo - Nágera -- "It is a fallacy to think that life will go back to the way it was".

Alejandra Vallejo-Nágera, psychologist and writer, responds to the interview with Lucía Casanueva, managing partner of PROA, recorded in the Cerralbo Museum, located in the Argüelles neighbourhood, one of the many palaces that existed in Madrid in the last third of the 19th century. It is the only one that conserves the interior decoration of the...

-- Victoria Plantalamor: "Running a family business is not about power, it's about responsibility".

PROA interviews the president of the Family Business Association of Madrid, Victoria Plantalamor, on the current situation of family businesses. This VIDEO may be reproduced provided that PROA is credited as the original source.

...

Digitally Native Brands

In recent years we have seen numerous examples of digitally native vertical brands: digitally native brands which are born, live, and grow on the internet, with a business model of lower risk, greater ease of launching and enhanced with proposals that engage digital consumers. These are brands such as Allbirds...

Measures to be taken in the field of VAT following the coronavirus crisis, says Fernando Matesanz

Fernando Matesanz, director of Spanish VAT Services, details the measures that exist in the field of VAT and that could be adopted to improve the liquidity of companies and contribute to the reactivation of the economy after the impact of the coronavirus. All the measures adopted must be carried out with...

The Spanish Armed Forces' key contribution to the all-out war against COVID-19

The Spanish Armed Forces are directly involved from the very beginning in total biological warfare against the COVID-19 coronavirus pandemic. The military contribution to defeat the lethal viral infection is made for a very simple reason. When health and social services, the food supply chain, critical land, air or sea...

Olaf Holm -- The Triangle of Well-Being, Integration and Mental Health

The Triangle of Well-being is made up of three vertices consisting of the mind, interpersonal relationships and the brain. The harmony of integration is present to us, revealed as empathic relationships, a coherent mind and an integrated brain. The brain is the mechanism of the flow of energy...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.