News

  • Blog
  • 4 March 2021
  • 1 min. reading time

Cristina Marcén -- "Communication helps companies to show their purpose".

Cristina Marcén, director of PROA's northern zone, talks with Candela GómezJunior Consultant at PROA, on the importance of communication in social initiatives. Cristina is a confounder of the Women and Talent Association which develops different projects, such as that of SUMA, which aims to to support the reintegration into the labour market of experienced women who, for family reasons, have taken a break in their working life.

In this new video from PROA, Marcén details how the project works and his vision of communication in the search for a diverse society. 

This video may be reproduced provided that PROA is credited as the original source.

This Is How you Design a Digital Communication Strategy for a Tourist Destination

The Comtur 2.0 project, in which professors from the Malaga, Vigo and Surrey (UK) campuses of the Universidad Rovira i Virgili participated, between 2013 and 2016 focused on studying the use and influence of social media and "communication 2.0" in making tourism-related decisions and in the brand image of destinations ....

  • Blog
  • 2 min. reading time

--Jorge Bustos: "Writing well is knowing how to choose verbs. The novice writer becomes obsessed with adjectives".

Jorge Bustos (Madrid, 1982) is the split between the journalist and the writer, the noise of the news and the silence demanded by the craft of writing. He defines himself as "a mixture of Cistercian monk and Wall Street wolf". At the same time as he disembowels the lie and the...

  • Blog
  • 6 min. reading time

Money management habits

"Motivation is what gets you started. Habit is what keeps you going" Jim Rohn Each of the four brain areas has a specific task, but we need to activate all four to be successful in life and to achieve what we set out to do. With...

  • Blog
  • 3 min. reading time

The "Botellón" has Consequences

Directed at the politicians who want the votes of young drinkers and so far have enabled spaces for it, they should know that: Repeated alcohol consumption during adolescence can affect brain functions in future generations, which could put their offspring at risk of diseases such as depression, anxiety and metabolic...

  • Blog
  • 2 min. reading time

The Emotional Intelligence

In 1959, Professor Juan Rof Carballo wrote books such as Cerebro Interno y Mundo Emocional; Urdimbre Afectiva y Enfermedad and Cerebro Interno y Sociedad. What can you tell me now about Goleman and the rest of the group and the enthusiasm of the uninformed in the face of emotional intelligence?

  • Blog
  • 5 min. reading time

Conrado Briceño -- "Communication is fundamental to achieve an adequate level of information for students and their families".

Conrado Briceño, CEO of IMF Institución Académica, talks to Lorena Saura, PROA consultant, and details in this new PROA video the positioning of the institution in the current higher education landscape. She also highlights the student profile that companies are looking for and the important role that the institution is playing in...

  • Blog
  • 1 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.