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  • Blog
  • 4 March 2021
  • 1 min. reading time

Cristina Marcén -- "Communication helps companies to show their purpose".

Cristina Marcén, director of PROA's northern zone, talks with Candela GómezJunior Consultant at PROA, on the importance of communication in social initiatives. Cristina is a confounder of the Women and Talent Association which develops different projects, such as that of SUMA, which aims to to support the reintegration into the labour market of experienced women who, for family reasons, have taken a break in their working life.

In this new video from PROA, Marcén details how the project works and his vision of communication in the search for a diverse society. 

This video may be reproduced provided that PROA is credited as the original source.

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the mass of workers, the 'new situation' post COVID-19 points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic factor...

  • Blog
  • 3 min. reading time

José Antonio R. Piedrabuena -- Summer diet

A good gazpacho can be made with tomato, melon, watermelon, cucumber, onion, olive oil, garlic and lemon juice This is a way of heading an article that may seem strange, but it gives me no idea what to see people with their water bottles and the possibility of overloading the...

  • Blog
  • 3 min. reading time

The genetics of human beings

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth of five videos made for PROA Comunicación. "New technologies take us away from our genetic programming. Our genetic programming is based on love, coexistence...

  • Blog
  • 1 min. reading time

BCG Report -- The growing demand for female digital talent

The demand for digital talent is currently very high, and is growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a great opportunity by not reaching women more effectively. Women make up 36% of college graduates in...

  • Blog
  • 6 min. reading time

Why do we Use Drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on drugs and addictions that distance human beings from their genetic programming in the second video of five made by PROA Communication. "Our genetic programming look for simple, natural pleasures, nothing to do with what we can find...

  • Blog
  • 1 min. reading time

It all makes sense with the fourth brain

"People need a purpose that has meaning: that is our reason for living." Warren G. Bennis No one has ever regretted stopping to think before making an expenditure, no matter how large or small. Knowing that you have done something (or not done something) after...

  • Blog
  • 3 min. reading time

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