News

Cristina Marcén -- "Communication helps companies to show their purpose".

Cristina Marcén, director of PROA's northern zone, talks with Candela GómezJunior Consultant at PROA, on the importance of communication in social initiatives. Cristina is a confounder of the Women and Talent Association which develops different projects, such as that of SUMA, which aims to to support the reintegration into the labour market of experienced women who, for family reasons, have taken a break in their working life.

In this new video from PROA, Marcén details how the project works and his vision of communication in the search for a diverse society.

This video may be reproduced provided that PROA is credited as the original source.

-- Interview with Emma Mateos, marketing and communications manager at SO-LA-NA Entertainment

"We are among those who believe that in these uncertain times it is more necessary than ever to continue programming with all the security guarantees" What is SO-LA-NA Entertainment? SO-LA-NA ENTERTAINMENT, is a show producer. We create and produce shows with the ambition of developing opportunities that transcend flamenco,...

Eduardo Rodríguez Rovira -- Confine viruses, not people

This phrase makes sense, as does the reflection that in historical epidemics the sick were confined to the sick, not to the healthy ....

José Antonio R. Piedrabuena -- Why do we need to exercise?

We are alive because all our organs communicate with each other by means of molecular signals and we age when these signals decrease or encounter resistance, or when they fail to get out or have difficulties in getting them in. Exercise stimulates communication between organs: skeletal muscle, the heart, bones, the heart, the lungs, the heart, the...

Vulnerable elders

The coronavirus pandemic is fatally affecting the elderly and those of any age who are compromised by major diseases. This happens not only in epidemics but in all natural disasters, war situations, famines etc. in which the older generation is decimated...

Calm and informed employees, the weapon to fight coronavirus

The coronavirus, a disease that only a few days ago we saw as something distant and that affected other people, has hit us hard and is here, it seems, to stay. For any company, regardless of its size and activity, trying to plan around the new virus is a real...

Spanish consumers will change their consumption habits in the new normality

One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption that will mark the transition to the new normality: greater consumption in the home, the search for price and value and the growth of e-commerce...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Cristina Marcén -- "Communication helps companies to show their purpose".

This video may be reproduced provided that PROA is credited as the original source.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.