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Cristina Marcén -- "Communication helps companies to show their purpose".

Cristina Marcén, director of PROA's northern zone, talks with Candela GómezJunior Consultant at PROA, on the importance of communication in social initiatives. Cristina is a confounder of the Women and Talent Association which develops different projects, such as that of SUMA, which aims to to support the reintegration into the labour market of experienced women who, for family reasons, have taken a break in their working life.

In this new video from PROA, Marcén details how the project works and his vision of communication in the search for a diverse society. 

This video may be reproduced provided that PROA is credited as the original source.

After the pandemic, nothing will change

We are experiencing cooperation, solidarity, the applause on the balconies, all symptoms of how all animals, insects, bacteria, when they have serious difficulties come together. There are theories from anthropologists and some ideologists that evolution is based on the fact that we have killed and fought. The idea that behind...

The Keys of Communication in Foundations

María Cano, communications and marketing of the Spanish Association of Foundations, highlights the importance and keys of communication in the foundational sector. The foundations and, in general, the entities of the third sector are agents of change and transformation. For a long time, they have mistakenly been perceived as unprofessional...

"The State's Job is to Avoid Historical Deformations for Political Purposes".

The former Minister of Education, Culture, and Sport, José Ignacio Wert, presented his book The Education in Spain, a Pending Subject in Proa Comunicación's videos celebrating its tenth anniversary. "The state's job is to avoid historical deformations for political purposes," he said forcefully when referring to the Catalan social and...

José Antonio Rodríguez Piedrabuena -- Upcoming mental health plans

While we thought we were masters of our memory and our impulses, we see that the bacteria in our gut significantly modulate how our brains function Mental health plans target humans, an indivisible composite of environment, body, brain and the microbes that live within and in our bodies....

The "Google tax", a short-term solution

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called "Google tax"). In line with the proposed EU Directive, the Council of...

--PROA incorporates Pablo Gasull as a consultant

PROA maintains its course and expands its team with the incorporation of Pablo Gasull as a consultant. The aim of the consultancy firm is to continue with its growth strategy and create a team with a multidisciplinary approach. Gasull began his professional career collaborating with Audacity Partners in various marketing strategies for...

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