News

Vulnerable elders

The coronavirus pandemic is fatally affecting older people and those of all ages who are compromised by major health conditions.

This happens not only in epidemics but in all natural disasters, war situations, famine etc. where the older generation is decimated and sometimes disappears. In these circumstances, priority is naturally given to children and pregnant women, while older people are often an "invisible group", as the World NGO Forum on Ageing put it in 2002. This is not the case, as the daily news is dramatic and everyone is aware of the consequences of the disaster of the elderly.

But there is a suspicion, backed up by data from the recent report of the Instituto de Salud Carlos III, that the shocking figures of deaths routinely offered to us every day are lower than the real ones. This is confirmed by many health professionals. Officially, coronavirus deaths are considered to occur when tests are positive. But many patients who die at home or in nursing homes are not tested.

This catastrophe is reminiscent of the tremendous heat wave of 2003. In France, 15,000 people died, most of them elderly people. In Spain only 141 were reported, because naturally we were more accustomed to high temperatures. When the INE compared the actual data with those recorded in previous years, it was discovered that in the month of the event there had been a deviation of more than 6,000 deaths among the elderly. The heat wave did affect the Spanish elderly. As in the current case, the deficient information came from the autonomous communities.

Once again we see the strategic failure of the organisation of the Spanish health system, which has left an essential central structure at a minimum, as we have now seen. There is no exact and rapid information on what is happening, there is no transparency, there are no basic technicians, as the ministry always had, or they have lost their functions, nor scientific committees to advise, and if they do advise, they are ignored; the capacity to manage, as we have seen in the supply of medical material and equipment, is disastrous. We believe that the situation is so disturbing that our politicians will have to react when the crisis is over. It is not a question of going against the State of the Autonomous Regions, but of completing what it lacks, complying with laws such as the 2003 Law on the Quality and Cohesion of the Health System or creating new ones, but strengthening the apex of the system so as not to be shipwrecked in crises.

The vulnerability of elderly people is pathetic in the case of residential care homes for the elderly. The death rate is difficult to assimilate, with contradictory figures that need to be confirmed. We have always been in favour of "medicalising" old people's homes and making them more than just a substitute for the home. We foresaw something negative, not so disastrous, because they meant concentrated risk groups, but we were disconcerted by the lack of preventive action as soon as the seriousness of the pandemic became known. I think that the dependency system will also have to be reviewed and its funding increased when we recover from this epidemic.


Eduardo Rodríguez Rovira

Honorary President of CEOMA (Spanish Confederation of Organisations for the Elderly)

 

A Checkmate to King Steven Spielberg

That every communication campaign has to be sustained over time proves something. The peculiarities of each sector or company determine a specific strategy and, however, the common denominator of communication is time and dedication, in addition to of course, professionalism. In a world focused on results, communication and reputation advocate...

Repetition (I): Side A

Although not unexpected, it is most unusual that the cautions and objections to the televised debates of candidates for senators and deputies should have to be repeated, like the elections themselves, only six months later. If in the spring of this year there were already four elections (general, European, municipal, regional and autonomous) in...

-- PROA and the President of the Spanish Atlantic Association analyse the present and future of NATO and the current geopolitical situation.

Coinciding with the NATO Summit in Spain (29-30 June 2022), PROA has interviewed the President of the Spanish Atlantic Association (AAE), Adolfo Menéndez. Together with the managing partner, Lucía Casanueva, they have analysed in an informative meeting organised at the Centro Superior de Estudios de la Defensa...

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 'new situation' points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes...

La Cama Sol, publisher of fine books

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, details in a new video of PROA Comunicación what the project consists of. As they define themselves, "La Cama Sol is a memory of the future: a publishing house of beautiful books, founded in 2017,...

José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, businessman and researcher, non-executive president of the Nicolás Correa Group, talks with Valvanuz Serna, PROA's managing partner, about his book "Why did Franquito revolt?" and his vision of the future of democracy. It is possible to reproduce this video as long as PROA is mentioned as its original...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.