News

Red lines

The reconstruction phase will soon begin, in which we have to be on site to avoid the damage that can occur to one of the social systems that, although perfectible, works best in our country: the pension system.

There is no doubt that Spanish and European bodies are preparing documents with proposals on how to fill the immense hole that the pandemic is causing in our economy. We have read opinions that talk about freezing and even cutting pensions. These remind us of what happened in the 2008 crisis in Greece and Portugal, where their pensioners suffered an axe to their income, being the sector of the population that suffered most in both countries.

We are aware that we will all have to make hard economic sacrifices, but it is the age cohort of those over 65 that is suffering lethally from the hell of this pandemic, which by mandate of the Official State Gazette, or on its own responsibility, will continue to be subject to prolonged de facto confinement. It would be cruel to subject her to a new penalty, this time an economic one.

We are shocked at how public resources are being squandered, including in the management of the pandemic itself, as we have already denounced in the case of the centralisation of purchases and the apparent wastage that has taken place. Shamelessly, inexplicable or dispensable subsidies are given in these extraordinary circumstances, a public administration overloaded with new official positions is increased, aid is given abroad... We demand an immediate thorough cleaning of the superfluous in all public administrations.

We Spanish pensioners will not accept reductions in our pensions until the privileges that some, such as politicians, have in this field and which we have often rejected, are thoroughly cleaned up. The organisations representing the elderly are vigilant and have drawn a red line: do not touch the pensions.

This text may be reproduced provided only if PROA Comunicación is mentioned as its original source.


Eduardo Rodríguez Rovira

Honorary President of CEOMA (Spanish Confederation of Elderly Organizations)

The Genetics of Human Beings

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth video of the five made by PROA Communicación. "New technology moves us away from our genetic programming, Our genetic programming is based on love, coexistence and nature". José...

Ismael Nafría: "Paying for Information is Today an Inevitable Choice for the Survival of the Media".

Ismael Nafría, author of the book "The Reinvention of The New York Times", has been advising media outlets around the world for years. He knows well the journalistic business and understands the challenges that the media faces today in these moments of change and uncertainty. We review with him some...

Conrado Briceño -- "Communication is fundamental to achieve an adequate level of information for students and their families".

Conrado Briceño, CEO of IMF Institución Académica, talks to Lorena Saura, PROA consultant, and details in this new PROA video the positioning of the institution in the current higher education landscape. She also highlights the student profile that companies are looking for and the important role that the institution is playing in...

Why it is important to learn to debate

Marco Bolognini, founding partner of Maio Legal, highlights the importance of debating and the need for countries such as Spain and Italy to reinforce its practice in the education system. He also details why the skills learned through debating skills are important in the legal sphere....

The Importance of Managing Crisis Communication

"Crisis communication is increasingly important in companies. It is a threat to relations with a target audience and as relations are increasingly weak, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparation". Yago de la...

José Antonio R. Piedrabuena -- Interview with Inés Muñoz, head of the CNIO Crystallography and Protein Engineering Unit

Dr. Piedrabuena interviews Inés Muñoz, head of the CNIO's Crystallography and Protein Engineering Unit, about cancer research and the challenges facing a possible solution to the pandemic. This video can be reproduced whenever PROA is mentioned as the author of the interview....

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.