News

Red lines

The reconstruction phase will soon begin, in which we have to be on site to avoid the damage that can occur to one of the social systems that, although perfectible, works best in our country: the pension system.

There is no doubt that Spanish and European bodies are preparing documents with proposals on how to fill the immense hole that the pandemic is causing in our economy. We have read opinions that talk about freezing and even cutting pensions. These remind us of what happened in the 2008 crisis in Greece and Portugal, where their pensioners suffered an axe to their income, being the sector of the population that suffered most in both countries.

We are aware that we will all have to make hard economic sacrifices, but it is the age cohort of those over 65 that is suffering lethally from the hell of this pandemic, which by mandate of the Official State Gazette, or on its own responsibility, will continue to be subject to prolonged de facto confinement. It would be cruel to subject her to a new penalty, this time an economic one.

We are shocked at how public resources are being squandered, including in the management of the pandemic itself, as we have already denounced in the case of the centralisation of purchases and the apparent wastage that has taken place. Shamelessly, inexplicable or dispensable subsidies are given in these extraordinary circumstances, a public administration overloaded with new official positions is increased, aid is given abroad... We demand an immediate thorough cleaning of the superfluous in all public administrations.

We Spanish pensioners will not accept reductions in our pensions until the privileges that some, such as politicians, have in this field and which we have often rejected, are thoroughly cleaned up. The organisations representing the elderly are vigilant and have drawn a red line: do not touch the pensions.

This text may be reproduced provided only if PROA Comunicación is mentioned as its original source.


Eduardo Rodríguez Rovira

Honorary President of CEOMA (Spanish Confederation of Elderly Organizations)

The big keys to understanding how digital communication will evolve in 2020

Now that 2020 has arrived, it is time for predictive and trend analysis for this new year. Communication has been immersed in a process of change for years, first with the arrival of the Internet and the development of what came to be known as Web 2.0 (what is known as "Web 2.0")....

-- Conversation with Sergio López-Rivera, Oscar winner

Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema. Reproduction...

Isabel Terroso -- "Our way of dressing reflects how we live in society".

Isabel Terroso, Balel's founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

...

How to Manage Reputational Scandals

Alberto Andreu, associate professor of the Faculty of Economic Sciences and Business of the University of Navarra, clarifies what reputational scandals are, what their causes are and how they can be managed. "Companies have to organise their work more by projects than by functions. Reputational risk occurs when there is...

Informed and calm employees, the weapon to combat the coronavirus

The coronavirus, a disease that only a few days ago we saw as something distant and affecting others, has hit home and is here, it seems, to stay. For any company, regardless of size and activity, trying to plan around the new virus is a challenge...

How to Create an Effective Cyber Security Plan

In order to have an effective cyber security plan, first, you need to know what assets must be protected, whether they are material or immaterial nature (buildings, computers, programs, data ...). Once you know this, the possible vulnerabilities must be investigated to determine the risks and how prevent, avoid or...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.