News

  • Blog
  • 7 October 2021
  • 1 min. reading time

-- Interview with Jorge Bustos, El Mundo's Opinion editor

PROA interview with the head of Opinion at The World on the importance of recovering the classics in order to understand the present.

Jorge Bustos (Madrid, 1982) is a crack that opens up between the noise of current political events and the silence demanded by the craft of writing. He defines himself as a kind of Cistercian monk and Wall Street wolf. Bustos cannot conceive of the great achievements of civilisation without reading. Knowledge is a path that perfects us and intellectual brilliance cannot be dissociated from moral integrity.

This video may be reproduced provided that PROA is credited as the original source.

Roberto Ruiz Ballesteros-- The size of a leader

THE 'GOLDEN GOAL' that Xabi Alonso scored against the Tax Agency in the Provincial Court not only allowed the footballer to win his particular judicial match, but also to resurrect his prestige and leave the tax agency in a bad position with a view to further proceedings against other players. I remember a useful lesson that...

  • Blog
  • 3 min. reading time

The evolution of the brain

"The brain is the most fascinating object in the universe. Every human brain is different, the brain makes every human being unique and defines who he or she is." Stanley B. Prusiner (Nobel Prize in Medicine, 1997) Discoveries about the brain and how it works are of great interest to scientists and non-scientists alike....

  • Blog
  • 3 min. reading time

The power of communication in times of confidence crisis

In these days of uncertainty and already physical separation, communication in corporations is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media or the financial markets, because in addition to guaranteeing their security, the way in which this...

  • Blog
  • 2 min. reading time

Formula 1 and its communication shortcomings

In these convulsive moments that we are having to live with the closure of stadiums, circuits, pavilions, the postponement or direct cancellation of major sporting events such as the MotoGP and F1 World Cup races, or the postponement or possible cancellation of sports leagues, the European Cup or even the...

  • Blog
  • 5 min. reading time

Financial Communication: A Tool for Business Growth

Javier Ferrer, Director of the Financial Communication at the agency PROA Comunicación, explains to whom financial communication is addressed, what does it contribute and what challenges are associated with financial communication. To whom is financial communication addressed? Financial communication is a supporting business tool for companies in the world...

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- For animal lovers and all of us

The violence that wild animals can have is a fact. But we have proof and it can be seen in documentaries - on YouTube - where it is shown that love, in the form of care from birth, changes the brains of all of them and they become gentle and loving animals of...

  • Blog
  • 4 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.