News

  • Blog
  • 7 October 2021
  • 1 min. reading time

-- Interview with Jorge Bustos, El Mundo's Opinion editor

PROA interview with the head of Opinion at The World on the importance of recovering the classics in order to understand the present.

Jorge Bustos (Madrid, 1982) is a crack that opens up between the noise of current political events and the silence demanded by the craft of writing. He defines himself as a kind of Cistercian monk and Wall Street wolf. Bustos cannot conceive of the great achievements of civilisation without reading. Knowledge is a path that perfects us and intellectual brilliance cannot be dissociated from moral integrity.

This video may be reproduced provided that PROA is credited as the original source.

Only a small group of companies is harnessing the potential of AI

A new study from Boston Consulting Group and MIT Sloan Management Review reveals managers' growing concerns about the risks of AI. Additionally, it highlights the five organisational behaviors that companies taking advantage of AI's value have in common. After many decades of progress, artificial intelligence is ready to become a...

  • Blog
  • 3 min. reading time

-- Interview with Fernando Garea, assistant to the editor of El Español

PROA interviews the deputy editor of El Español about the state of journalism, the new digital landscape and his recent dismissal from El Periódico de España. Fernando Garea (Madrid, 1962) thus returns to his origins with Pedro J. Ramírez after being dismissed from El Periódico de España just three years ago....

  • Blog
  • 1 min. reading time

José Antonio Rodríguez Piedrabuena -- How does our body defend itself against COVID-19?

When a pathogen enters, the liver is part of the army to eliminate it. It speeds up its metabolism by increasing the production of proteins, in this case .......
  • Blog
  • 5 min. reading time

BCG Report -- The growing demand for female digital talent

The demand for digital talent is currently very high, and is growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a great opportunity by not reaching women more effectively. Women make up 36% of college graduates in...

  • Blog
  • 6 min. reading time

Milk, a basic food to fight diseases

"It's a perfect food that contains the perfect ratio of carbohydrates to protein, useful for stimulating muscle recovery," nutrition expert Renee McGregor informed to the BBC. The nutrients and components of milk can reduce up to 18-20 percent of the risk factors that lead to cardiovascular disease. So, the increase...

  • Blog
  • 3 min. reading time

Eduardo Rodríguez Rovira -- A stubborn vaccination

Discouragement sets in when we see that not only are we the developed country with the highest number of deaths per inhabitant due to Covid-19, with the highest rates of economic destruction, the highest unemployment rate and the biggest stock market crash during 2020, but that at the beginning of...

  • Blog
  • 3 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.