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-- Interview with Jorge Bustos, El Mundo's Opinion editor

PROA interview with the head of Opinion at The World on the importance of recovering the classics in order to understand the present.

Jorge Bustos (Madrid, 1982) is a crack that opens up between the noise of current political events and the silence demanded by the craft of writing. He defines himself as a kind of Cistercian monk and Wall Street wolf. Bustos cannot conceive of the great achievements of civilisation without reading. Knowledge is a path that perfects us and intellectual brilliance cannot be dissociated from moral integrity.

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Santiago Fernández-Gubieda -- Milton Friedman and the reputational value of companies

The generation of economic profit is not at odds with the generation of social, ethical and environmental value for companies Last Sunday, 13 September, was the 50th anniversary of Milton Friedman's famous article in The New York Times, which stated that "the only way to generate economic profit is to generate social, ethical and...

-- Víctor Valentín: "Now is the time to reinforce the crime of glorification".

PROA interviews Víctor Valentín, vice-president of the association Dignity and Justice and expert in anti-terrorism issues on the situation of ETA prisoners, the escape of terrorists and crimes of glorification. This VIDEO can be reproduced as long as PROA is mentioned as the source...

Carlos Barrera -- "Communication professionals must be transformative agents as well as ethical compasses".

Carlos Barrera is a lecturer at the Faculty of Communication of the University of Navarra (FCOM) and has a wide-ranging prestige and academic career. He is the director of the Master's Degree in Political and Corporate Communication (MCPC) at the same centre, where he also teaches the subject "Media and Public Opinion", and is a lecturer at the University...

Money management skills

"Excellence is an art gained by training and habit. We do not act rightly because we have excellent virtues, but we are virtuous because we act rightly. We are what we do repeatedly. Excellence then is not an event but a habit" Aristotle Many of us wonder what is the secret...

The communication of Latin American companies in Spain

Both for investors and companies that come to Latin America to establish themselves, as well as for those that come to Spain to contribute with new businesses, it is essential to get professional advice, to thoroughly analyse the social and environmental contexts, to leave the areas where investment is concentrated - generally the large cities -,...

Theresa Zabell -- "We must all take care of the sea".

Theresa Zabell, president of the ECOMAR Foundation and the only Spanish woman to have won two Olympic Gold medals, explains the origins of the non-profit organisation. She also explains the main activities they carry out, which are aimed at instilling a healthy lifestyle in the youngest members of the community by encouraging them to...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.