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  • Blog
  • 17 February 2022
  • 1 min. reading time

-- Interview with Fernando Garea, assistant to the editor of El Español

PROA interview with the deputy director of El Español on the state of journalism, the new digital landscape and his recent dismissal from El Periódico de España. 

Fernando Garea (Madrid, 1962) thus returns to his origins with Pedro J. Ramírez after being dismissed from El Periódico de España barely three months after its launch. Garea began his career at Diario 16 and, together with the now editor of El Español, he was one of the founders of El Mundo, where he worked as parliamentary reporter. From there he moved to the daily Público, which he also helped to start, and to El País, which he left nine years later to join El Confidencial. In 2018, the government of Pedro Sánchez proposed him as president of the EFE news agency, a post he held until barely a year and a half later, when the same executive that had appointed him dismissed him. Garea then returned to El Confidencial, where he remained until he returned to participate in the founding of another new newspaper, this time belonging to the Moll Group, El Periódico de España.

This video may be reproduced provided that PROA is credited as the original source.

-- PROA and the President of the Spanish Atlantic Association analyse the present and future of NATO and the current geopolitical situation.

Coinciding with the NATO Summit in Spain (29-30 June 2022), PROA has interviewed the President of the Spanish Atlantic Association (AAE), Adolfo Menéndez. Together with the managing partner, Lucía Casanueva, they have analysed in an informative meeting organised at the Centro Superior de Estudios de la Defensa...

  • Blog
  • 1 min. reading time

Gema Aznar -- Communication is the key to everything

Gema Aznar, General Manager of Mary Kay Spain, takes part in a new PROA video in which she highlights the importance of communication ....
  • Blog
  • 1 min. reading time

Pablo de Villota -- Monster vs. RedBull vs. Coca-Cola

How to eat a rival's toast by going one step further in sponsorships. For decades Coca-Cola has established itself as the great brand that it is, among other things, due to its omnipresence and creativity in sports sponsorships. However, in the mid-nineties, one day, a small Austrian company called RedBull...

  • Blog
  • 3 min. reading time

The Secret Keys to Successful Branding

Branding? Brand image? Relevance? A respected brand has to be something more than a logo, a few colours, a catchy name, an attractive and memorable slogan, etc. In order for a brand to grow from something so simple - and therefore so weak - it needs a process that transforms...

  • Blog
  • 1 min. reading time

Eduardo Rodríguez Rovira -- Spain, fail in coronavirus

After the drastic confinement of more than 100 days, this pandemic period ends, but we are not going to close the door on our way out. This is the time to be able to criticize the phase that is ending and express what we Spaniards think about what has happened...

  • Blog
  • 2 min. reading time

Dr. Santiago Palacios -- "To be independent, you have to take care of yourself".

Santiago Palacios, director of the Instituto Palacios Medical Centre, describes the treatments needed to care for women's health and discusses the growing importance of communication in medicine. This text may be reproduced provided that PROA is credited as the original source.

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  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.