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-- Valentine's Day, an opportunity for brands

With the sales period over and Christmas behind us, the countdown to Valentine's Day has begun. Once again, 14 February is a day to celebrate love which, although for some it has a commercial nature, has become a key opportunity for brands to increase their sales and boost their image due to its reach. And for this, communication and marketing are their main tools.

Their value means that brands seek to empower consumers by new, more differentiated products with high added value. A specific offer for Valentine's Day to find the ideal gift is based on a study of trends, their audiences and how to reach them. Given the wide range of offers, finding the message that connects with the target can make all the difference.

Especially at a time when classic gifts still prevail. Flowers, jewellery or a dinner outing are still the favourite choices, especially after two years in which the pandemic has limited social activities. This is what the study conducted by Captify, a search intelligence platform, shows.

Therefore, differentiation is a key element for both brands and customers in order to have a unique and special gift. Once again, communication and marketing trends are sharpened in the face of a specific event and hand in hand with segmentation comes personalisation.. It is a date to show affection and knowledge of the other person with their favourites. Therefore, the fact that customers have the capacity to act, to contribute their touch, will generate an added value in the decision making process.

Digitalisation is perhaps the factor with the slowest penetration, with offline experiences still being the most important, relegating online to the shopping channel due to its convenience and accessibility. Likewise, the social media are the ideal loudspeaker to reach your audience. And, especially on Valentine's Day, it is for those entrepreneurs who in recent years have seen in platforms such as Instagram their opportunity to turn a hobby or artistic talent into a way of life, such as Arturo Casanueva. Illustrations, handicrafts that combine detail, art and uniqueness.

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-- Valentine's Day, an opportunity for brands

This text may be reproduced provided that PROA is credited as the original source.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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