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Román Merino -- "Companies need to be proactive and have a competitiveness plan".

Román Merino, Managing Partner of REINFORCE ADVISORS GROUPa firm with recognised expertise in people and HR management, analyses what kind of crisis we are in and at what stage of the crisis we are in. He also reflects on how the current lack of certainty affects the present and the future of companies. Finally, he explains how REINFORCE is helping companies.

Santiago Fernández-Gubieda -- Milton Friedman and the reputational value of companies

The generation of economic profit is not at odds with the generation of social, ethical and environmental value for companies Last Sunday, 13 September, was the 50th anniversary of Milton Friedman's famous article in The New York Times, which stated that "the only way to generate economic profit is to generate social, ethical and...

PROA Communication 10 Years | Is Aging the new Sickness?

Doctor Ángel Durántez, Sports Medicine and Age Management expert shares what this type of medical specialty consists of, as well as clearing up if aging could be considered an illness. "We have to take care of ourselves our whole lives," he says. Dr. Ángel Durántez is the pioneer doctor in...

Money management skills

"Excellence is an art gained by training and habit. We do not act rightly because we have excellent virtues, but we are virtuous because we act rightly. We are what we do repeatedly. Excellence then is not an event but a habit" Aristotle Many of us wonder what is the secret...

Valvanuz Serna Ruiz -- Communication Trends for 2022

I recently heard that on 1 January we will not be entering 2022, but the third season of 2020, and who's to say that this is not the case, when after the global shutdown caused by the coronavirus, Omicron infections are running rampant, we have been through unexpected atmospheric phenomena, we are...

Javier Eizaguirre -- Sailing the seas of trust

"Good sailors are forged in rough waters not in dry harbour..." "87% of employees are disengaged" (Workforce of 2020 by Oxford Economics) Other sources put this figure even higher... In Europe and Spain it is close to 90% and 93% respectively" (State of the Global Workplace by...

Gema Aznar -- Communication is the key for everything

Gema Aznar, CEO of Mary Kay Spain, participates in a new video by PROA Comunicación in which she highlights the importance of communication ....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.