Miguel Marín -- Talent or bust: that's the question

Times are hard. No one can deny that. Never before has the same generation had to deal with possibly the two deepest global economic crises ever seen.

The demands for adaptation that the 21st century brought with it, particularly as a result of the technological revolution, have now been multiplied by an economic crisis that has nothing to do with the economy.

Uncertainty about the future in the short, medium and long term has never before reached such levels as it does today. The crisis of confidence that has taken hold in society as a result of the health, political and economic overload threatens to generate structural changes in the way we live together, how we relate to each other and how we communicate.

Talent now becomes an even more necessary component of success. Many companies and businesses will disappear in the crisis, but those that manage to survive will be the ones that adapt best and make the best use of the talent around them.

However, talent is a scarce resource, so it is time for a change of vision in 21st century business and to put ourselves in the hands of experts who provide a cross-cutting, external view of what is happening to meet today's demands.

We can and must emerge from this crisis with insight, innovation and support, not by retreating or being defensive. We must emerge with renewed and reformed strategic capacities, communicating differently and better, taking advantage of the opportunities offered by the new framework for action, such as, for example and especially, those derived from European solidarity.

It is time to stop seeing talent as an expense and consider it an investment. Análisis Económico Integral and PROA have created a senior team to put ourselves at the service of anyone who, despite the health and social drama, sees in this crisis an opportunity to grow and achieve success.

This text may be reproduced provided that PROA is credited as the original source.