"We are among those who believe that in these times of uncertainty it is more necessary than ever to continue programming with all the guarantees of security".
What is SO-LA-NA Entertainment?
SO-LA-NA ENTERTAINMENT, is a show production company. We create and produce shows with the ambition to develop opportunities that transcend in flamenco, stage and musical art in general. All our shows and artistic concepts pursue authenticity and innovation together with elegance and uniqueness in their staging.
In 2011 we began our journey with the internationalisation of the Festival del Cante de las Minas with a production called, "Las Minas Flamenco Tour", a show that travelled around the world; it was presented in Japan, India and many European cities. A show that is recognised as a Marca España.
We also create special concepts and festivals on a national and international level, originally of flamenco art, which is what we are a reference in, and for several years now, also jazz and pop shows.
What productions do you have planned for the 2020/2021 season?
Today, we produce BIG CYCLES, SINGULAR shows and CUSTOM-made shows.
The great cycles last a full season, as is the case of Flamenco Real, at the Teatro Real in Madrid, which lasts 10 months. Or Flamenco Euskalduna, in Bilbao, also a great cycle of 6 months.
The unique shows, such as Summer Flamenco Experience, which took place last summer in Cabo de Palos, was the first "marriage" between haute cuisine and a super production with 20 artists on stage.
And of course, CUSTOM-made shows for private and public clients.
Flamenco Real is one of the projects we are most satisfied with, a co-production with the Teatro Real, which we will inaugurate on 13 November. The third season in the most beautiful "tablao" in the world, the Salón de Baile de Isabel II, will be inaugurated with the diamond of flamenco dance, El Yiyo. The show is sold out from 20 days before the performance date, even in these times of pandemic. The season will run from November to July 2021.
Also in Madrid, at the Monumental theatre, we are launching several jazz and flamenco productions. We are among those who believe that in these times of uncertainty it is more necessary than ever to continue programming with all the guarantees of security in order to bring a little joy and normality into our lives, even if the expected profitability is not achieved.
What makes SO-LA-NA Entertainment special?
We pursue the creation of unique artistic concepts of high quality and authenticity linked to unique relationship spaces.
For SO-LA-NA Entertainment, the creation and production of a show must be accompanied by a relational space, that is, a place where people not only delight their eyes with a singular artistic production, but also make possible the "meeting" between the people who attend, leaving time reserved for a welcome wine, the "meeting" between the people who attend, leaving time reserved for a welcome wine, the meet&greet with artists or a sponsors' dinner.
In your opinion, what are the reasons that motivate companies to sponsor such artistic events?
I would say there are three,
- Public relations due to the exclusive nature of the events. Contributing to the consolidation of relationships with existing and potential clients by offering them to attend an exclusive event.
- The generation of new business through the relationships created with other sponsors and their guests throughout the season, as in the case of Flamenco Real or Flamenco Euskalduna. In these exclusive relational spaces, only one sponsor per sector is contemplated, which allows for rapprochement in a friendly and relaxed environment.
- And in the case of flamenco, the social recognition for it. Supporting the most international Spanish art form: flamenco, considered as intangible heritage of humanity by Unesco just these days 10 years ago. Moreover, to do so in privileged places such as the Teatro Real in Madrid, the Palacio de Euskalduna, etc. with the highest return ratios for tax deduction, which can reach up to 40%.
Do you also organise private events?
Yes, of course.
Private events are very important, putting ourselves in the shoes of our clients to create memorable events, to make their dreams come true, to create what they have in mind when the opportunity arises, is a challenge, and to do it, moreover, anywhere in the world. We have created events in Mexico, Chile, India, Japan, etc.