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  • Blog
  • 20 May 2021
  • 1 min. reading time

Victoria Ortega: Technological transformation in justice is absolutely necessary

Victoria OrtegaPresident of the General Council of Spanish Lawyers, speaks to Valvanuz Serna Ruizmanaging partner of PROAThe report, on the changes the judiciary is facing as a result of the pandemic and how technological transformation has been and is key to the sector.

In this interview, Ortega says that the role of women in the sector is increasing and that there will soon be a greater presence of women in positions of responsibility. For her, the role of communication in law is essential, because if it is not transmitted it is as if it did not exist and we must always try to do better.

This video may be reproduced provided that PROA is credited as the original source.

UnfakingNews: Combating Disinformation

  Why is it that nowadays it's more difficult than ever to identify truth from fiction, if our knowledge about who we are is much greater than it's ever been? Does being more informed today mean being better informed? The problem of disinformation has now been labelled as something that...

  • Blog
  • 1 min. reading time

There is only one future: building trust

The virus has not only left thousands dead - the most painful and serious of all - but a trail of physical and mental destruction, creating such uncertainty that there is no future. The most optimistic people speak of a very different future, a very new one, but perhaps more supportive and...

  • Blog
  • 2 min. reading time

Digital Communication, Essential to a Company's Strategy

Bárbara Yuste, Director of Digital Communication, explains why digital communication is important, its contributions and its instruments. Digital communication is not just an option today, but rather a necessity for any company. It is and must be an essential aspect in any communication strategy that seeks to grow in the...

  • Blog
  • 1 min. reading time

Venezuela in Eight Days

The Venezuelan crisis won't be solved in eight days, although Pedro Sánchez has set such a deadline for new elections to be held as he leads a weak common position of the European Union, entailing an ultimatum to convoke a legitimate electoral process or otherwise face the European recognition of...

  • Blog
  • 1 min. reading time

Alejandra Vallejo - Nágera -- "It is a fallacy to think that life will go back to the way it was".

Alejandra Vallejo-Nágera, psychologist and writer, responds to the interview with Lucía Casanueva, managing partner of PROA, recorded in the Cerralbo Museum, located in the Argüelles neighbourhood, one of the many palaces that existed in Madrid in the last third of the 19th century. It is the only one that conserves the interior decoration of the...

  • Blog, News
  • 1 min. reading time

"Spain Leads in the Management, Measurement and Know-How of Reputation".

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence. Additionally, he also explains the...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.