News

  • Blog
  • 20 May 2021
  • 1 min. reading time

Victoria Ortega: Technological transformation in justice is absolutely necessary

Victoria OrtegaPresident of the General Council of Spanish Lawyers, speaks to Valvanuz Serna Ruizmanaging partner of PROAThe report, on the changes the judiciary is facing as a result of the pandemic and how technological transformation has been and is key to the sector.

In this interview, Ortega says that the role of women in the sector is increasing and that there will soon be a greater presence of women in positions of responsibility. For her, the role of communication in law is essential, because if it is not transmitted it is as if it did not exist and we must always try to do better.

This video may be reproduced provided that PROA is credited as the original source.

The Challenges facing Spain's Brand

Javier Martín-Domínguez, president of the International Club of the Press, analysed the challenges facing Marca España, Spain's homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicación. In addition, he summarized the evolution of communication and how the emergence of new technologies has...

  • Blog
  • 1 min. reading time

Big success of the Madrid VAT Forum 2021, managed by PROA

Spanish VAT Services Asesores once again trusted in 2021, for the third consecutive year, the management of communication from the Madrid VAT Forum to PROA. The first digital edition of the only congress on VAT to be held in Spain was very successful, as it had an even greater number...

  • Blog
  • 1 min. reading time

This Is How you Design a Digital Communication Strategy for a Tourist Destination

The Comtur 2.0 project, in which professors from the Malaga, Vigo and Surrey (UK) campuses of the Universidad Rovira i Virgili participated, between 2013 and 2016 focused on studying the use and influence of social media and "communication 2.0" in making tourism-related decisions and in the brand image of destinations ....

  • Blog
  • 2 min. reading time

Communication and Public Affairs

Alonso Lopez, founder of Reti España, a leading strategic communication company in Lobbying, Government Affairs and Media Relations, details the value boutique firms have to offer. He explains what Reti is for its clients. Also, he touches on the synergies between communication and public affairs. Finally, he announces the new collaboration...

  • Blog
  • 1 min. reading time

The Gap Between the Tech Experts and the Business

Héctor creates scripts to equip resources in the cloud for the pharmaceutical company where he works. When asked about the business, he answers: It doesn't interest me. Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of...

  • Blog
  • 2 min. reading time

Pablo de Villota -- Is Fernando Alonso getting it right with his latest advertising campaign?

The recent commercial featuring Formula 1 champion Fernando Alonso has generated divided opinions. On the one hand, there are those who think it is a stroke of genius, and on the other, those who think it is unbecoming of one of the most important sportsmen in the world. ....

  • Analysis, Blog
  • 3 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.