News

  • Blog
  • 20 May 2021
  • 1 min. reading time

Victoria Ortega: Technological transformation in justice is absolutely necessary

Victoria OrtegaPresident of the General Council of Spanish Lawyers, speaks to Valvanuz Serna Ruizmanaging partner of PROAThe report, on the changes the judiciary is facing as a result of the pandemic and how technological transformation has been and is key to the sector.

In this interview, Ortega says that the role of women in the sector is increasing and that there will soon be a greater presence of women in positions of responsibility. For her, the role of communication in law is essential, because if it is not transmitted it is as if it did not exist and we must always try to do better.

This video may be reproduced provided that PROA is credited as the original source.

Álvaro Bordas -- Building trust and the risks of losing it

We live in a hyper-informed society. Information no longer flows constantly as it used to, like rivers from a variety of sources. Nowadays, information moves in veritable tsunamis that sweep through the networks on a daily basis, sweeping away previous knowledge and any possible attempt to delve deeper into the...

  • Analysis, Blog
  • 3 min. reading time

Challenges for the asset management industry in a more complex market and business environment

The recent event on the asset management industry, organised by the Asociación para el Progreso y la Dirección (APD) and Inverco, provided interesting findings on the health of the sector, the concerns affecting the industry, and the challenges it faces. With an attendance of more than...

  • Blog
  • 3 min. reading time

The AIG - All Blacks Rugby sponsorship: the X-ray of a success story

It was recently announced that the sponsorship of AIG, a world leader in insurance, with the All Blacks, the most famous and iconic team in the world of Rugby, would not be renewed. It was a news that has caused a great impact as it is one of the most important...

  • Blog
  • 5 min. reading time

PROA analysis: the debate under scrutiny

The coronavirus and two very different political blocs (left/right) starred yesterday in the debate of the candidates for the Presidency of the Community of Madrid. The debate focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate of...

  • Blog
  • 3 min. reading time

What do customers expect from their brands in the midst of a coronavirus?

13 April 2020 marked 60 days since the first coronavirus death in Spain. I like to think of it as the beginning of the crisis, as the arrival of a fatality turns any conflict into a crisis. Since then, so many things have happened, at an accelerated speed,...

  • Blog
  • 5 min. reading time

From lockdown to Spain 2.0

In pre-confinement Spain, work was being done on the digitalization of our economic and social reality, but without pace. The apostles of the physical still found an echo to their arguments and more in a community where socialization is an essential part of the character. In a few days we...

  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.