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  • Blog
  • 12 May 2021
  • 1 min. reading time

Luis Abril: "For things to go well outside, you have to do it very well inside".

Luis AbrilLucía Casanueva, economist, lawyer and consultant, talks with Lucía Casanueva, PROA's managing partner, about her long career in the corporate communication sector and her vision of the new challenges she faces.

In this interview, Abril affirms that the image of a great company is shaped by all interest groups and that communication agencies must know the companies in depth in order to transmit what they do. However, he believes that it is essential that things are done well within companies so that they go well abroad.

This video can be reproduced as long as PROA is mentioned as its original source.

Adigital & BCG Report -- The digital economy already represents 19% of Spain's GDP

The size of the digital economy in Spain approached 19% of GDP in 2019, placing our country above most countries in the world, but far from digital leaders such as the United States or China. This is the main conclusion of the report Digital Economy in Spain, presented on June...

  • Blog
  • 3 min. reading time

Financial awareness: the application of emotional intelligence in finance

"Lack of money is never a problem. Lack of money is simply a symptom of what is going on inside you". T. Harv Eker It is said that money does not buy happiness, but it does buy food, house, transport, leisure and serves to organize projects....

  • Blog
  • 3 min. reading time

Román Merino -- "Companies need to be proactive and have a competitiveness plan".

Román Merino, Managing Partner of REINFORCE ADVISORS GROUP, a firm with recognised experience in people and HR management, analyses what kind of crisis we are in and at what stage we are in. He also reflects on how the current lack of certainty affects the present and the future of companies. ....

  • Blog
  • 1 min. reading time

Paz Martín: "Whenever there is a crisis, women's rights slow down".

In this interview with PROA Comunicación, Paz Martín, president of BPW Madrid, analyses the position of women in the business world. She admits that "the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in...

  • Blog
  • 3 min. reading time

Coronavirus: scenario, risks and implications

The latest update on Covid-2019, also called Wuhan Coronavirus, informs us that while deaths are still rising, they are rising at a slower rate than in previous weeks. However, we are facing a cyclical risk in that we do not know when the pandemic will end. Also...

  • Blog
  • 1 min. reading time

-- Is internal communication a fad?

That is the question some people ask themselves, thinking that this is the case and therefore there is no need to invest in it because it will not last. But they are wrong. Internal communication existed before the pandemic (although it is true that the pandemic made it more valuable) and it will continue to exist after...

  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.