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Luis Abril: "For things to go well outside, you have to do it very well inside".

Luis AbrilLucía Casanueva, economist, lawyer and consultant, talks with Lucía Casanueva, PROA's managing partner, about her long career in the corporate communication sector and her vision of the new challenges she faces.

In this interview, Abril affirms that the image of a great company is shaped by all interest groups and that communication agencies must know the companies in depth in order to transmit what they do. However, he believes that it is essential that things are done well within companies so that they go well abroad.

This video can be reproduced as long as PROA is mentioned as its original source.

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The financial industry takes on the transformation of the business after COVID-19

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The parental pin according to Dr. Rodríguez Piedrabuena

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The Wanda Metropolitan Stadium: Achieving Iconic and Unique Brand Status in Record Time

The fact that this stadium, inaugurated in September 2017, was chosen to host the final of the Champions League wasn't only because of its technological advances, seating capacity, or accessibility facilities. Since the Community of Madrid approved the notion to build a new athletics stadium in 1988 at a location...

--The 20 most relevant educational influencers in RRSS

IMF Smart Education has compiled a ranking of the 20 most relevant educational influencers on social media to follow in order to learn about any subject. The aim of the list is to highlight the educational and democratic value of this new way of accessing knowledge, even the most specific...

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