Luis Abril: "For things to go well outside, you have to do it very well inside".

Manuel Bermejo, president of The Family Advisory Group, talks to Bárbara Yuste, head of PROA's Digital Area, about the challenges facing family businesses in the face of the COVID-19 pandemic, his new book "The family business. 21 keys to the continuity of the family business" and the importance of...

AI, robotics and automation in general have for decades severely affected society in general and the labour market in particular. In the near future, labor itself and the laborer will cease to be one of the more important productive forces that they are today. The time has come to consider...

"From your favourite artists' house to yours", that's how #YoMeQuedoMeEnCasaFestival was announced before garnering 440,000 followers on Instagram. This initiative, devised by a music promoter and a renowned artist, managed to put the community in check (crossing the digital frontier and filling with its repercussions a quota of followers)....

Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.

Access Álvaro Nieto's blog The concept of 'fake news', which has become so fashionable in recent times, contains a terrible message in its own name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, since it is the media that are...

Fake news has always existed, although social networks and their great capacity to viralise all kinds of content have turned it into a phenomenon of unstoppable dimensions. A phenomenon, moreover, that is no longer linked only to political circles, but also reaches companies and businesses....