Luis Abril: «For things to go well outside, you have to do it very well inside»

Cerrado el periodo de rebajas y dejando atrás las Navidades, ha comenzado la cuenta atrás para San Valentín. De nuevo, el 14 de febrero es un día para celebrar el amor que, aunque para algunos tiene un carácter comercial, se ha convertido en una oportunidad clave para las marcas para...

Un vídeo de Kate Winslet en una entrevista con una periodista infantil inundó todas las redes sociales, sirviendo de recordatorio sobre la importancia de la empatía, y sobre no olvidar las primeras veces que también nosotros tuvimos que enfrentarnos a un reto, sobre todo en el ámbito profesional. Pero desde...

Proa Comunicación offers a service of emotional management of the coronavirus crisis. Ana R. Heras Piedrabuena, HR consultant and trainer of Proa Comunicación, helps companies to avoid the state of paralysis that this situation can produce.  «Fear paralyzes us. In ancient times, the human being was in a permanent...

I comment an article published in Expansión quoting it, and my comments without quotes. «Meat consumption has reached alarming levels.» Bullshit. Consumption has dropped, as has milk consumption. Thousands of farms were closed in Spain last year. «Livestock accounts for 14.5% of total greenhouse gas emissions and takes up two...

Situated at an intermediate yet uncertain (and apparently capricious) point between the parliamentary debate and the party rally, the television debates have been incrementing in multiples of two: two debates for the frontrunners, two debates for other candidates (for Barcelona, for example, on RTVE and TV3), the debates conventionally between...

Roberto Bodegas, KPMG’s partner in charge of Marketing and Communication in Spain, participates in a new video for Proa Comunicación’s tenth anniversary. As a member of the management committee of KPMG, he has answered questions related to the evolution of marketing and communication during the last decade, the profile of...