Actualidad

Luis Abril: «For things to go well outside, you have to do it very well inside»

Luis Abril, economist, lawyer and consultant, talks with Lucía Casanueva, PROA‘s managing partner, about her long career in the corporate communication sector and her vision of the new challenges she faces.

In this interview, Abril affirms that the image of a great company is shaped by all interest groups and that communication agencies must know the companies in depth in order to transmit what they do. However, he believes that it is essential that things are done well within companies so that they go well abroad.

This video can be reproduced as long as PROA is mentioned as its original source.

Red lines

The reconstruction phase will soon begin, in which we have to be on site to avoid the damage that can occur to one of the social systems that, although perfectible, works best in our country: the pension system. There is no doubt that Spanish and European bodies are preparing documents...

José Antonio R. Piedrabuena —— El dormir desde el punto de vista de la medicina

Desde la infancia a la senectud se debe dormir entre siete u ocho horas, además de la siesta. No es verdad que las personas mayores deban dormir menos, pero los adolescentes sufren un reajuste de su ritmo circadiano y les da sueño más tarde. Dormir menos durante días seguidos ataca...

PROA Comunicación 10 Years | Is Aging the new Sickness?

Doctor Ángel Durántez, Sports Medicine and Age Management expert shares what this type of medical specialty consists of, as well as clearing up if aging could be considered an illness. «We have to take care of ourselves our whole lives,» he says. Dr. Ángel Durántez is the pioneer doctor in...

National Security and COVID-19

The objective of Security is to ensure the integrity of people, physically and mentally, as well as everything necessary to achieve it, properties, health, food, communications, etc. To do so, it is necessary to determine the vulnerabilities of the system to be secured. Because in this way the risks can...

José Antonio R. Piedrabuena —— Interview with Marisa López Redondo, PhD in Biochemistry from IBV-CSIC

Dr. Piedrabuena interviews Marisa López Redondo, PhD in Biochemistry and head of the electron microscopy area at the IBV-CSIC Protein Synthesis Regulation Unit, about future research on proteins related to COVID-19. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source.

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La falta de amor y la violencia en los jóvenes

El ser humano de camino a la madurez ha de pasar por momentos que pueden conducirle a ella o quedarse a medio desarrollo. Etapas en que es especialmente influenciable como su estancia en el vientre materno, los dos primeros años, la pre-adolescencia de 9 años a 12 en que se...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.