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  • Blog
  • 12 May 2021
  • 1 min. reading time

Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

Luis Abrileconomist, lawyer and consultant, talks with Lucía Casanuevamanaging partner of PROAabout his long career in the corporate communications sector and its vision of the new challenges it faces.

In this interview, April says that the image of a large company is shaped by all its stakeholders and that communication agencies must have a thorough knowledge of the companies in order to be able to transmit what they do. However, he believes that it is essential that things are done well within companies in order for them to come out well to the outside world.

This video may be reproduced provided that PROA is credited as the original source.

--Roberto Ruiz Ballesteros joins PROA to head up the Litigation Communications Department.

PROA has incorporated the investigative and court journalist Roberto Ruiz Ballesteros to its team. The professional will be responsible for the Litigation Communication Department of the consultancy firm. With more than 20 years of experience in different media, Ruiz Ballesteros faces the task of setting up a new team of...

  • Blog, News
  • 2 min. reading time

To Communicate Real Estate Investment is to Reinforce its Growth

Despite the uncertainties, the Spanish economy continues to enjoy good health. The strength of consumption, the increase in family wealth, the lowering debt of households, the reduction in unemployment, the increase in wages, the reduction of public debt and the strength of exports, result in a GDP growth forecast by...

  • Blog
  • 3 min. reading time

Wine in times of coronavirus

"From your favourite artists' house to yours", that's how #YoMeQuedoMeEnCasaFestival was announced before garnering 440,000 followers on Instagram. This initiative, devised by a music promoter and a renowned artist, managed to put the community in check (crossing the digital frontier and filling with its repercussions a quota of followers)....

  • Blog
  • 2 min. reading time

José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks with Lucía Casanueva, PROA's managing partner, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. This video can be reproduced as long as PROA...

  • Blog
  • 1 min. reading time

Developments and challenges in legal communication

Mercedes Asorey, director of communications and client development at Gómez-Acebo & Pombo, details in a new PROA Comunicación video the evolution of legal communications in recent years, as well as the challenges for law firms in terms of communications.

...
  • Blog
  • 1 min. reading time

Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota

Last week we had the honour of presenting the biography of Emilio de Villota, a work of Alfredo Filippone and published by Motorpress Iberica. It is a book that, beyond narrating the adventures of a Spaniard trying to make a space in the then inaccessible world of Formula 1 at...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.