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Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

Luis Abrileconomist, lawyer and consultant, talks with Lucía Casanuevamanaging partner of PROAabout his long career in the corporate communications sector and its vision of the new challenges it faces.

In this interview, April says that the image of a large company is shaped by all its stakeholders and that communication agencies must have a thorough knowledge of the companies in order to be able to transmit what they do. However, he believes that it is essential that things are done well within companies in order for them to come out well to the outside world.

This video may be reproduced provided that PROA is credited as the original source.

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

This video may be reproduced provided that PROA is credited as the original source.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.