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  • Blog
  • 12 May 2021
  • 1 min. reading time

Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

Luis Abrileconomist, lawyer and consultant, talks with Lucía Casanuevamanaging partner of PROAabout his long career in the corporate communications sector and its vision of the new challenges it faces.

In this interview, April says that the image of a large company is shaped by all its stakeholders and that communication agencies must have a thorough knowledge of the companies in order to be able to transmit what they do. However, he believes that it is essential that things are done well within companies in order for them to come out well to the outside world.

This video may be reproduced provided that PROA is credited as the original source.

Presentation of the yearbook on women's leadership in Spain

PROA is a sponsor of the Yearbook of Women's Leadership in Spain©, which is a document that brings together the most relevant developments that have occurred throughout 2020 in relation to women's leadership. At its presentation, on 13 May, Lucía Casanueva, managing partner of PROA, will participate in the presentation of the...

  • Blog
  • 1 min. reading time

Digital Communication, Essential to a Company's Strategy

Bárbara Yuste, Director of Digital Communication, explains why digital communication is important, its contributions and its instruments. Digital communication is not just an option today, but rather a necessity for any company. It is and must be an essential aspect in any communication strategy that seeks to grow in the...

  • Blog
  • 1 min. reading time

VINCI Autoroutes Foundation

Leadership and corporate positioning
MAKING GOLD INVESTMENT A MATTER OF CONFIDENCE...
  • Blog
  • 1 min. reading time

José Antonio Rodríguez Piedrabuena -- Upcoming mental health plans

While we thought we were masters of our memory and our impulses, we see that the bacteria in our gut significantly modulate how our brains function Mental health plans target humans, an indivisible composite of environment, body, brain and the microbes that live within and in our bodies....

  • Blog
  • 4 min. reading time

Pablo Gasull-- Why is it so important to write well?

We write worse and worse, and writing is not a skill we tend to highlight on our CV or LinkedIn skills portal. We write very little, and when we do, we have no mercy for full stops, commas, accents and even less for argumentation and structure...

  • Blog
  • 5 min. reading time

Confine viruses, not people

This sentence makes sense, as does the reflection that in historical epidemics the sick were confined, not the healthy. I am surprised how little radical feminism has publicised the success of the excellent political leaders who have managed to dominate the COVID-19 in their countries with some...

  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.