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Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

Luis Abrileconomist, lawyer and consultant, talks with Lucía Casanuevamanaging partner of PROAabout his long career in the corporate communications sector and its vision of the new challenges it faces.

In this interview, April says that the image of a large company is shaped by all its stakeholders and that communication agencies must have a thorough knowledge of the companies in order to be able to transmit what they do. However, he believes that it is essential that things are done well within companies in order for them to come out well to the outside world.

This video may be reproduced provided that PROA is credited as the original source.

Why do we Use Drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on drugs and addictions that distance human beings from their genetic programming in the second video of five made by PROA Communication. "Our genetic programming look for simple, natural pleasures, nothing to do with what we can find...

Alejandro Navas -- "The human being is a great storyteller and listener".

We have interviewed Alejandro Navas, PhD in Philosophy and retired professor of Sociology at the University of Navarra. For more than 40 years, some of the great Spanish media firms and executives have passed through his classrooms. Since his retirement -which is not a rest- he shares his...

Beauty and Lifestyle Communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in the newest video from Proa Comunicación how media has evolved and the role of journalists during the eruption of these new technologies. Additionally, she explains which is her preferred channel of communication.

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The Importance of a Bank's Reputation

Joaquín Maudos, Professor at the University of Valencia and Deputy Director at the Valencian Institute of Economic Research (IVIE), examines the relationship between the bank and the consumer, in an article published by the national economic newspaper EXPANSIÓN. He reveals the worrying fact that no bank sits among the 50...

Alberto Cantero -- "We have brought more than 5,000m³ of medical equipment to Spain".

Alberto Cantero, CEO of Gamma Health, explains in a new PROA video how they helped their clients during the state of alarm. "In the first months of the pandemic, we brought more than 5,000m³ of medical equipment to Spain," he says. In addition, he details the characteristics of the Covid Wiseprotec anti-Covid mask,...

-- The Tokyo Olympics or the missed digital opportunity?

It came as no great surprise to hear the news that the Tokyo Olympics will finally be held without spectator attendance in the stadiums. The state of emergency due to the coronavirus has been spreading in the Japanese capital, as well as in three other major prefectures and, in the case of the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

This video may be reproduced provided that PROA is credited as the original source.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.