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Luis Abril: "For things to go well outwardly, you have to do it very well inwardly".

Luis Abrileconomist, lawyer and consultant, talks with Lucía Casanuevamanaging partner of PROAabout his long career in the corporate communications sector and its vision of the new challenges it faces.

In this interview, April says that the image of a large company is shaped by all its stakeholders and that communication agencies must have a thorough knowledge of the companies in order to be able to transmit what they do. However, he believes that it is essential that things are done well within companies in order for them to come out well to the outside world.

This video may be reproduced provided that PROA is credited as the original source.

The parental pin according to Dr. Rodríguez Piedrabuena

"Fatherhood is a biological concept," reflects Dr. Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, in a new video by PROA Comunicación. "The concept has little to do with political theories about childhood," he says.

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BCG Report -- 37% of non-office employees could leave in the next 6 months

37% of non-office employees could leave their jobs in the next 6 months if organisational leaders do not act quickly to remedy this, according to a recent study by the Boston Consulting Group (BCG). These employees are workers in construction, manufacturing,...

José María Peredo Pombo -- "The geopolitical situation is changing".

José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving greater impetus to China and improving its position in Southeast Asia. Asked about the political...

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Leadership and corporate positioning
MAKING GOLD INVESTMENT A MATTER OF CONFIDENCE...

Interview with Paloma Beamonte, independent advisor and expert in cultural transformation

PROA interviews Paloma Beamonte, independent director at Axialent, on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars for successful cultural transformation processes. Paloma Beamonte is also a member of the Board of...

Comments in the media about our brains

"A team of researchers at Korea's Pohang University of Science and Technology has created organic nanowires that simulate the workings of biological synapses - the highways of our brains. The merit of the breakthrough is that they consume about the same amount of energy as our own, about 1.23 femtojoules.....

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