News

PROA Communication 10 Years : Is ageing a new disease?

The Dr. Ángel Durántez, expert in Sports Medicine and Age Management (age management), he explains in detail what this medical speciality consists of, and whether ageing can be considered a disease. "We have to take care of ourselves as much as if we were going to live our whole lives," he says.

Dr. Ángel Durántez is the pioneer doctor in Spain of Proactive Preventive Medicine and Age Management Medicine -Healthy Ageing Medicine-.

He currently runs his clinic in Madrid where he treats his patients by applying the latest advances in 7P medicine in an integrative way; Preventive, Proactive, Participative, Predictive, Personalised and Pleasant. He is a doctor to numerous personalities from the world of business, finance, politics, art, show business, the media and sport.

Tomás Pereda -- "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are experiencing, "he now has a great opportunity to stand out again". In addition to highlighting the opportunities of this...

Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota  

Last week we had the honour of presenting the book biography of Emilio de Villota, written by Alfredo Filippone and published by Motorpress Iberica. It is a book that goes beyond narrating the adventures of a Spaniard trying to make a name for himself in the then inaccessible world of racing.

"The most diverse organisations have a competitive advantage in their markets".

"The most diverse organizations have a competitive advantage in their markets," said Mirian Izquierdo, president of the Woman Forward Foundation during the presentation today of the 'Report to promote the creation of value and equality in companies: proposals to move forward', which has had the support of PROA and Deusto...

Video of the Proa Communication Observatory: Public emergencies

Preventing, learning from others who have gone through the same thing, protocolising actions, coordinating the dissemination of information and evaluating what has been done are the keys to good crisis management. This was the lesson that Yago de la Cierva, Director of Crisis Communication at...

The Spanish Armed Forces' key contribution to the all-out war against COVID-19

The Spanish Armed Forces are directly engaged in the total biological warfare against the COVID-19 coronavirus pandemic from the very beginning. The military contribution to defeating the lethal viral infection comes for a very simple reason. When the health and social services, the medical supply chain and the...

The big keys to understanding how digital communication will evolve in 2020

Now that 2020 has arrived, it is time for predictive and trend analysis for this new year. Communication has been immersed in a process of change for years, first with the arrival of the Internet and the development of what came to be known as Web 2.0 (what is known as "Web 2.0")....

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.