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PROA Communication 10 Years | Is Aging the new Sickness?

Dr. Ángel Durántez, Sports Medicine and Age Management expert shares what this type of medical specialty consists of, as well as clearing up if aging could be considered an illness. "We have to take care of ourselves our whole lives," he says.

Dr. Ángel Durántez is the pioneer doctor in Spain of Proactive, Preventative Medicine and Age Management Medicine - Medicine for Healthy Aging-.

He currently directs his clinic in Madrid attending to patients integrating the application of the latest medical advances of the 7 P's: Preventitive, Proative, Participatory, Predictive, Personalized and Pleasant. He is the doctor of numerous figures of the business world, finanze, politics, art, entertainment, media, and sports.

Why it is important to learn to debate

Marco Bolognini, founding partner of Maio Legal, highlights the importance of debating and the need for countries such as Spain and Italy to reinforce its practice in the education system. He also details why the skills learned through debating skills are important in the legal sphere....

What We Are

Consider that the moral garbage that we are inundated by (for example, on television) is affecting our genes and we do not defend ourselves from the moment that those who break with their programs, a structure of millennia, with lightness that gives them lack of morals, crammed with rights to...

Dick Cheney, the last politician in the shadows

A few days ago, in the pre-release screening of Vice in Spain organised by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, characterised the almighty Vice President Dick Cheney's relationship with the press, noting how "Cheney decided to elude the press,...

Keys about the decrease in oil consumption

The decrease in the consumption of olive oil is related to the drop in quality products in every field of society and culture. We buy less, but it is not a question of price, it is a question of taste for healthy lifestyle. It is linked to the fact that...

Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, president of the Instituto de Estudios Económicos and vice-president of the CEOE, participates in a new PROA Comunicación video in which Valvanuz Serna Ruiz, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in the last few years....

-- Gamma Health relies on PROA for mask communication to inactivate COVID-19

Gamma Health, a Spanish company of DiggiaGroup, specialized in the supply of health and protection equipment, has trusted PROA to develop the communication and marketing strategy of its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates the COVID-19. Gamma Health has ensured the exclusive online distribution of this mask....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.