PROA Communication 10 Years | Is Aging the new Sickness?

Myriam Gómez, Director of Financial Communication at PROA, describes the current challenges in the financial sector and the importance of specialised communication. This text may be reproduced provided that PROA is credited as the original source.

The brain, like muscles, can be atrophied when it is not trained. Physical exercise is antidepressant, anxiolytic and releases endorphins producing elevates self-esteem, well-being, positive thoughts and is a poly-pill that prevents many diseases. The physical exercise produces the liberation of the factor of growth similar to the circulating insulin in...

One of the biggest problems in the market for management skills training and coaching services is that we easily confuse entertainment with growth. Not only clients, but even the trainers themselves confuse the art of growing as a person and as a leader with the sheer fun of playing the game.

Ageing is a factor mainly due to the dysregulation of the systems intended to prevent, repair and regenerate our body. Since the aim of a geroprotectant is to increase life expectancy, treatment should start before any chronic disease appears and delay the onset of the disease.

Alonso Lopez, founder of Reti España, a leading strategic communication company in Lobbying, Government Affairs and Media Relations, details the value boutique firms have to offer. He explains what Reti is for its clients. Also, he touches on the synergies between communication and public affairs. Finally, he announces the new collaboration...

Private equity funds are emerging as an increasingly solid and credible alternative for investors seeking attractive returns with lower risk. This is one of the conclusions of a recent event held in Madrid, which looked at the current outlook for the sector and the prospects for...