News

  • Blog
  • 17 October 2019
  • 1 min. reading time

PROA Communication 10 Years | Is Aging the new Sickness?

Dr. Ángel Durántez, Sports Medicine and Age Management expert shares what this type of medical specialty consists of, as well as clearing up if aging could be considered an illness. "We have to take care of ourselves our whole lives," he says.

Dr. Ángel Durántez is the pioneer doctor in Spain of Proactive, Preventative Medicine and Age Management Medicine - Medicine for Healthy Aging-.

He currently directs his clinic in Madrid attending to patients integrating the application of the latest medical advances of the 7 P's: Preventitive, Proative, Participatory, Predictive, Personalized and Pleasant. He is the doctor of numerous figures of the business world, finanze, politics, art, entertainment, media, and sports.

José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, businessman and researcher, non-executive president of the Nicolás Correa Group, talks with Valvanuz Serna, PROA's managing partner, about his book "Why did Franquito revolt?" and his vision of the future of democracy. It is possible to reproduce this video as long as PROA is mentioned as its original...

  • Blog
  • 1 min. reading time

How can we defend ourselves legally from the fake news in COVID-19?

An unprecedented situation after COVID-19 What can be done if the company or any of its executives have been affected by false or inaccurate news due to the coronavirus? How can the dissemination of false news affecting corporate reputation be remedied? What measures can be taken in the face of...

  • Blog
  • 5 min. reading time

BCG Report -- 65% of Spanish freelancers believe that the health emergency will bring them more projects

Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their sectors in both the short and long term. This confidence has its origin, among other reasons, in the increase of projects related to digital transformation,...

  • Blog
  • 3 min. reading time

Victoria Ortega: The technological transformation in justice is absolutely necessary

Victoria Ortega, president of the General Council of Spanish Lawyers, talks with Valvanuz Serna Ruiz, PROA's managing partner, about the changes that the judiciary is facing as a result of the pandemic and how the technological transformation has been and is key for the sector. In this interview, Ortega...

  • Blog
  • 1 min. reading time

-- SOERMAR chooses PROA to lead its communication strategy

SOERMAR (Society for the Study of Maritime Resources), a company made up of the SOERMAR Technological Center and the SOERMAR Foundation, entities dedicated to providing technical and technological support to the Spanish maritime sector, places its trust in PROA for the development and execution of your communication strategy. The company,...

  • Blog
  • 1 min. reading time

Only a small group of companies is harnessing the potential of AI

A new study from Boston Consulting Group and MIT Sloan Management Review reveals managers' growing concerns about the risks of AI. Additionally, it highlights the five organisational behaviors that companies taking advantage of AI's value have in common. After many decades of progress, artificial intelligence is ready to become a...

  • Blog
  • 3 min. reading time

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