Rodrigo Rueda: "The insurance industry was born so that we dare to evolve".

It's a big virus that when I talk or cough it falls to the ground at only four feet. It's a single-stranded ribonucleic acid virus, and it has the glycoprotein in the form of a spine that recognizes the cells of the lung alveoli and uses them to replicate. It...

How to eat a rival's toast by going one step further in sponsorships. For decades Coca-Cola has established itself as the great brand that it is, among other things, due to its omnipresence and creativity in sports sponsorships. However, in the mid-nineties, one day, a small Austrian company called RedBull...

The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a great opportunity by not reaching women more effectively. Women make up 36% of university graduates in the...

Roberto Ruiz Ballesteros, a journalist specialising in court and investigative reporting, reflects on the conflicts that arise in litigation reporting and the importance it has in resolving sensitive cases: "When someone is immersed in a judicial process, they are at a very sensitive moment. Their prestige...

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. "A sponsorship is a very powerful program if it is well used, because through traditional advertising it...

José Nicolás-Correa, businessman and researcher, non-executive chairman of the Nicolás Correa Group, talks to Valvanuz Serna, managing partner of PROA, about his book "¿Por qué se sublevó Franquito?" and his vision of the future of democracy. This video can be reproduced whenever PROA is mentioned as a partner...