Rodrigo Rueda: "The insurance industry is born so that we dare to evolve".

It came as no great surprise to hear the news that the Tokyo Olympics will finally be held without spectator attendance in the stadiums. The state of emergency due to the coronavirus has been spreading in the Japanese capital, as well as in three other major prefectures and, in the case of the...

The communication of brand purpose adds more than ever to the reputation of companies. In this context, Jaime Lobera, marketing and communication consultant, explains why he believes that companies that communicate brand purpose have better results in an interview conducted by Pilar Larrea, director...

PROA interviews Víctor Valentín, vice-president of the association Dignity and Justice and expert in anti-terrorism issues on the situation of ETA prisoners, the escape of terrorists and crimes of glorification. This VIDEO can be reproduced as long as PROA is mentioned as the source...

Last spring we were forced to spend the entire year in confinement due to the COVID-19 pandemic. For many of us, this confinement has been spent in solitude, which has revealed the privacy to develop our most vital and human needs, especially that of love, either by default or in...

Alberto Cantero, CEO of Gamma Health, explains in a new PROA video how they helped their clients during the state of alarm. "In the first months of the pandemic, we brought more than 5,000m³ of medical equipment to Spain," he says. In addition, he details the characteristics of the Covid Wiseprotec anti-Covid mask,...

Bárbara Yuste, Head of Digital Communication at Proa Comunicación, details how to manage a digital crisis. Transparency and speed are two essential factors in a scenario of crisis in the digital environment, especially in moments like the ones we are living these days. Companies and institutions have to be prepared...