Rodrigo Rueda: «La industria aseguradora nace para que nos atrevamos a evolucionar»

Los desequilibrios, las alteraciones de la salud mental, las alteraciones psiquiátricas, emocionales y conductuales, se deben a cambios específicos en el funcionamiento de las neuronas y sus sinapsis. Dichas alteraciones cerebrales se originan cuando alguna parte de los circuitos neuronales es hiperactiva, está inactiva o es incapaz de intercomunicarse con...

Sponsorship, like the other Marketing-Mix tools, also faces some powerful challenges in the face of the digital transformation which we are immersed in. Because of the great changes that we are experiencing in terms of how we communicate and stay informed about sporting events, sponsorship may be at a difficult...

In this interview with Proa Comunicación, Laura González-Molero, president of the Association for Progress in Management (APD), analyzes the economic crisis that the containment measures established by the coronavirus are going to unleash in Spain. He admits that if in March the priority was «to face a pandemic in which...

Teresa de la Cierva, periodista de belleza y estilo de vida, explica en un nuevo vídeo de Proa Comunicación cómo han evolucionado los medios de comunicación y la labor periodística con la irrupción de las nuevas tecnologías, detallando además en qué canal prefiere comunicar. 

Alberto Andreu, associate professor of the Faculty of Economic Sciences and Business of the University of Navarra, clarifies what reputational scandals are, what their causes are and how they can be managed. «Companies have to organize their work more by projects than by functions. Reputational risk occurs when there is...

In these days of uncertainty and already physical separation, communication in corporations is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media or the financial markets, because in addition to guaranteeing their security, the way in which this...