News

Measures to be taken in the field of VAT following the coronavirus crisis, says Fernando Matesanz

Fernando Matesanzdirector of Spanish VAT Servicesdetails the VAT measures that exist and could be taken to improve the liquidity of businesses and contribute to the revival of the economy following the impact of the coronavirus. Any measures taken should be carried out in such a way that they do not infringe the VAT Directive 2006/112.

This video and text may be reproduced provided that PROA Comunicación is credited as the original source.

José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks to Lucía Casanueva, managing partner of PROA, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. It is worth reproducing...

The importance of spokesperson training

Carlos Salas, trainer at Proa Comunicación, explains seven reasons why spokesperson training is important in an interview with Lucía Casanueva, managing partner of Proa Comunicación. Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing...

Keys to the fall in oil consumption

The fall in olive oil consumption has to do with the fall in the consumption of all quality products, I would say in all areas of our society, of our culture. People are buying less, but it is not a question of price, it is a question of taste for healthy living. ....

Financial awareness -- applying emotional intelligence to finance

"Lack of money is not a problem. Lack of money is simply a symptom of what's going on inside you." T. Harv Eker It is said that money does not buy happiness, but it does buy food, housing, transportation, leisure and serves to organize future projects. Therefore, winning or losing...

Carlos Barrera -- "Communication professionals must be transformative agents as well as ethical compasses".

Carlos Barrera is a lecturer at the Faculty of Communication of the University of Navarra (FCOM) and has a wide-ranging prestige and academic career. He is the director of the Master's Degree in Political and Corporate Communication (MCPC) at the same centre, where he also teaches the subject "Media and Public Opinion", and is a lecturer at the University...

José Antonio Rodríguez Piedrabuena -- Sugars and fats threaten our gut flora at Christmas

In these times of celebrations, toasts and copious meals, it is important not to forget the importance of the intestinal flora for the overall health of our organism. Even for emotional well-being, memory and the immune system, the state of the microbiota is key, which is why it is so important to take into account the...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.