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  • Blog
  • 3 June 2020
  • 1 min. reading time

Measures to be taken in the field of VAT following the coronavirus crisis, says Fernando Matesanz

Fernando Matesanzdirector of Spanish VAT Servicesdetails the VAT measures that exist and could be taken to improve the liquidity of businesses and contribute to the revival of the economy following the impact of the coronavirus. Any measures taken should be carried out in such a way that they do not infringe the VAT Directive 2006/112.

This video and text may be reproduced provided that PROA Comunicación is credited as the original source.

10 management skills demanded by companies

Carlos Recarte, founding partner of Recarte & Fontenla, explains in the Proa Comunicación videos when companies should call a headhunter. He also details how important it is to take into account the professional moment and highlights the 10 managerial skills that companies currently demand: Courage and determination...

  • Blog
  • 1 min. reading time

Branded Content and Brand Journalism: Companies with Their Own Voice in the Digital Agora

Not so long ago, talking about new forms of disintermediated communication by companies was a fast way to be condemned by guardians of journalistic and communicational purism. How dare companies suggest occupying safe spaces traditionally reserved for the media? However, the combination of various factors, such as the media...

  • Blog
  • 3 min. reading time

Marketing and Communication in Consulting and Professional Services Companies

Roberto Bodegas, KPMG's partner in charge of Marketing and Communication in Spain, participates in a new video for Proa Comunicación's tenth anniversary. As a member of the management committee of KPMG, he has answered questions related to the evolution of marketing and communication during the last decade, the profile of...

  • Blog
  • 1 min. reading time

-- Interview with Fernando Garea, assistant to the editor of El Español

PROA interviews the deputy editor of El Español about the state of journalism, the new digital landscape and his recent dismissal from El Periódico de España. Fernando Garea (Madrid, 1962) thus returns to his origins with Pedro J. Ramírez after being dismissed from El Periódico de España just three years ago....

  • Blog
  • 1 min. reading time

BCG and Malt Report -- Flexibility, specialisation and efficiency, the main qualities that companies are looking for in freelance experts.

In the last decade, freelancing has experienced a growth of more than 40% in Spain, reaching 753,000 professionals. This significant increase is the result of the growing competitiveness and digitalisation of the market, which has encouraged the opening up of the business fabric to this type of profile, which contributes to boosting the competitiveness of the...

  • Blog
  • 4 min. reading time

Pablo Gasull-- Why is it so important to write well?

We write worse and worse, and writing is not a skill we tend to highlight on our CV or LinkedIn skills portal. We write very little, and when we do, we have no mercy for full stops, commas, accents and even less for argumentation and structure...

  • Blog
  • 5 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.