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The importance of spokesperson training

Carlos Salas, trainer at Proa Comunicación, explains seven reasons why training spokespersons is important in an interview with Lucía Casanuevamanaging partner of Proa Communication.

Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing spokespersons to manage situations where communication skills are required.

José Antonio Rodríguez Piedrabuena -- Is the human brain really different?

Human brains did not evolve from reptilian brains by developing additional parts to house emotion. We do not have an inner snake or an emotional monkey to be controlled, as some courses offer, which, on the other hand, do not really question anything personal or corporate. The...

Ángela Jordana -- Keys to a very "special" Christmas

By now, no one doubts that the coming Christmas season is going to be very "special". Meetings with a reduced number of people, distance, masks, curfew... If these holidays usually generate a certain amount of stress, due to the accumulation of events, the things to do... this year they will be even more stressful....

Coronavirus is a not-so-infectious emotional plague

Keep in mind that the flu in Spain in the 2018-2019 season were attended in outpatient clinics and hospitals, discounting those who stayed at home and did not consult, 490,000 sick, with 35,000 cases requiring hospitalisation. Other very serious cases were treated in the ICU, 2,500. And, attention, they died from the...

-- Interview with Marta March, Alstom's Human Resources Leader

PROA interviews Alstom's Human Resources leader about this area and her experience in international companies. Together with Ana Heras, Director of Human Resources at PROA, Marta March reflects on internal communication as a key tool for the achievement of a company's objectives and the...

Dr. José Antonio Rodríguez Piedrabuena -- Interview with Miguel Ángel Poblete, PhD in volcanic geomorphology

Dr. Rodríguez Piedrabuena interviews Miguel Ángel Poblete, PhD in volcanic geomorphology and professor at the University of Oviedo, about the current volcanic situation. Through an analysis of the eruption of La Palma and the volcanism of Campo de Calatrava, Poblete explains the importance of the geography of the volcanic...

The Future of Pensions

The pension system needs urgent reform to remain viable The future viability of the current pension system in Spain is an issue that increasingly worries experts and the public, as well as private businesses that provide services to citizens to resolve the need for a stress-free retirement with a minimum...

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