News

The importance of spokesperson training

Carlos Salas, trainer at Proa Comunicación, explains seven reasons why training spokespersons is important in an interview with Lucía Casanuevamanaging partner of Proa Communication.

Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing spokespersons to manage situations where communication skills are required.

Challenges for the asset management industry in a more complex market and business environment

The recent event on the asset management industry, organised by the Asociación para el Progreso y la Dirección (APD) and Inverco, provided interesting findings on the health of the sector, the concerns affecting the industry, and the challenges it faces. With an attendance of more than...

Milk, an essential food for fighting disease

"It's a perfect food that contains the perfect ratio of carbohydrate to protein, useful for stimulating muscle recovery," nutrition expert Renee McGregor told the BBC. The nutrients and components of milk can reduce the risk factors for muscle breakdown by up to 18-20 per cent.....

"We must recover the value of the word in order to get closer to the truth".

Alfonso Armada, president of the Spanish section of Reporters Without Borders, has reviewed the situation of the press and the journalistic profession in the Proa Comunicación videos on the occasion of its tenth anniversary. In reference to the main challenges facing the media and journalists, he considers it necessary to recover the...

José Antonio R. Piedrabuena -- Interview with Marisa López Redondo, PhD in Biochemistry from IBV-CSIC

Dr. Piedrabuena interviews Marisa López Redondo, PhD in Biochemistry and head of the electron microscopy area at the IBV-CSIC Protein Synthesis Regulation Unit, about future research on proteins related to COVID-19. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source.

...

The sale of sports broadcasting rights: A shot in the foot by the promoters?

It is a fact that television audiences, as a general trend, are declining in the world of sport. Are we simply in a period of transition from analogue to digital models, or are the "bosses" of the various competitions, driven by the short-term money from the sale of rights to...

Catherine Barba: "We are Living in a World in Rupture".

"The world is changing faster than ever." With this categorical phrase, Catherine Barba, Internet pioneer, entrepreneur and angel investor, talks about the world in which we find ourselves, a world that, in her opinion, "is in rupture or breaking down". In her opinion, the changes we are experiencing today force...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.