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The importance of spokesperson training

Carlos Salas, trainer at Proa Comunicación, explains seven reasons why training spokespersons is important in an interview with Lucía Casanuevamanaging partner of Proa Communication.

Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing spokespersons to manage situations where communication skills are required.

The economic and social consequences of the pandemic: in the face of a calculable recession (II)

In this second article, Ramón Tamames, Professor of Economic Structure, EU Jean Monnet Chair and member of the Royal Academy of Moral and Political Sciences, analyses, together with Antonio Rueda, the economic slowdown in Spain and the collapse of the stock market. The state of alarm The Spanish economy was...

Coronavirus and safety in the European Union

For some months now, the coronavirus has been a priority because of how it is affecting European Union (EU) countries beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the outbreak began...

The elections, part one

Our brains are not built for us, they come from a series of conserved adaptive successes, modules, parts, systems that come from way back in evolution, which explains why we are the way we are. What's more, the structure of our brain is common to all animals that have vertebrates.....

Dr. Rafaela Santos: "Resilience is the capacity of human beings to face adversity and become stronger".

At the beginning of February, Proa Comunicación attended the presentation of the book 'Mis Raíces. Family, engine of resilience', a work by Dr. Rafaela Santos, a psychiatrist with a doctorate in Nerudoscience. "Resilience is the capacity of human beings to face adversity and become stronger," she said in reference to the...

Pablo de Villota -- Estrella Galicia and Ferrari, when sponsorship is an example of less is more (much more)

In general, there is still a lot of education and work to be done in Spain so that many marketing departments in our country value the advantages of sports sponsorship compared to other tools in the marketing mix. Unfortunately, it is common to see that when things go wrong, the first thing that comes to mind is...

Lack of love and violence among young people

On the way to maturity, human beings have to go through moments that can lead them to maturity or remain halfway through their development. Stages in which they are particularly influential, such as their stay in the womb, the first two years, pre-adolescence from 9 to 12 years of age, in which they...

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