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  • Blog
  • 7 April 2020
  • 1 min. reading time

Dr. Rafaela Santos: "Resilience is the capacity of human beings to face adversity and become stronger".

At the beginning of last February, Proa Comunicación attended the presentation of the book My Roots. Family, engine of resilience'.by Dr. Rafaela SantosD., a psychiatrist with a doctorate in neuroscience. "Resilience is the capacity of human beings to face adversity and become stronger," she said in reference to the theme of her new book.

About Dr. Rafaela Santos

"I am a psychiatrist with a PhD in Neuroscience, president of the Humanae Foundation and promoter of two scientific societies registered in the Official College of Doctors of Madrid: the Spanish Institute of Resilience (IER) and the Spanish Society of Specialists in Post-traumatic Stress Disorder (SETEPT), both internationally recognised. I offer my knowledge and experience through the Humanae Foundation Programmes. I have been a lecturer at several universities and I am currently coordinating a postgraduate course in Neuroscience, Trauma and Resilience.

My interest in learning more about the brain has been a constant since I started medical school. I trained myself to live with trauma and thanks to these patients I have learned that suffering is part of the journey. I like life very much and my work even more: I was born to be a psychiatrist and through my practice I try to make people happy.

My first book on resilience, Stand Up and Fight, won the 2013 KnowSquare Award in the Best Business Book category. It is in its 4th edition and has also been published in Mexico, Argentina, Colombia and Peru. Other publications on resilience: the ebooks Tú también puedes (Spanish Resilience Institute) and ABCdario de Resiliencia (IER and Unifikas, 2016)".

Carlos Uriarte and José Ribeiro -- 35 years since Spain and Portugal joined the EEC

On 12 June 1985, Spain and Portugal signed the Treaty of Accession to the European Communities, with ceremonies taking place in the morning at the Jerónimos Monastery in Lisbon and in the afternoon at the Royal Palace in Madrid. They became part of the most important political project of the...

  • Blog
  • 3 min. reading time

The results of communicating brand purpose

The communication of brand purpose adds more than ever to the reputation of companies. In this context, Jaime Lobera, marketing and communication consultant, explains why he believes that companies that communicate brand purpose have better results in an interview conducted by Pilar Larrea, director...

  • Blog
  • 1 min. reading time

Public Speaking Courses in English

Pablo Carbajosa, professor of the English Public Speaking Course, explains the importance of communicating effectively in English. Designed for the most basic level and aimed at professionals who wish to cover the fundamental aspects of the art of public speaking in English, this course is based on simple and direct...

  • Blog
  • 1 min. reading time

Given the unviability of the current pension system, it is urgent to reform it and promote other alternatives such as pension funds.

Pablo Fernández, professor in the Department of Financial Management at IESE Business School, has written an interesting article on the current and future situation of the pension system in Spain. In this article, he analyses, using statistical data, the prospects of the current public pay-as-you-go system in our country, and sets out the...

  • Blog
  • 3 min. reading time

Drunkenness has consequences

Aimed at politicians who want the votes of young drinkers and are so far enabling them to do so, they should know: Repeated alcohol consumption during adolescence can affect brain function in future generations, which could put their offspring at risk....

  • Blog
  • 3 min. reading time

Carmen Gómez Menor and Carlos Magro -- PROA project, identity and positioning for relevance 

"It's the communication, stupid!", the Carville strategist who helped lead Bill Clinton to the US presidency in 1992 would say today. The same premise holds true for businesses, leaders or anyone aspiring to leadership in a changing world. Volatility, uncertainty...

  • Blog
  • 2 min. reading time

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