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  • Blog
  • 7 April 2020
  • 1 min. reading time

Dr. Rafaela Santos: "Resilience is the capacity of human beings to face adversity and become stronger".

At the beginning of last February, Proa Comunicación attended the presentation of the book My Roots. Family, engine of resilience'.by Dr. Rafaela SantosD., a psychiatrist with a doctorate in neuroscience. "Resilience is the capacity of human beings to face adversity and become stronger," she said in reference to the theme of her new book.

About Dr. Rafaela Santos

"I am a psychiatrist with a PhD in Neuroscience, president of the Humanae Foundation and promoter of two scientific societies registered in the Official College of Doctors of Madrid: the Spanish Institute of Resilience (IER) and the Spanish Society of Specialists in Post-traumatic Stress Disorder (SETEPT), both internationally recognised. I offer my knowledge and experience through the Humanae Foundation Programmes. I have been a lecturer at several universities and I am currently coordinating a postgraduate course in Neuroscience, Trauma and Resilience.

My interest in learning more about the brain has been a constant since I started medical school. I trained myself to live with trauma and thanks to these patients I have learned that suffering is part of the journey. I like life very much and my work even more: I was born to be a psychiatrist and through my practice I try to make people happy.

My first book on resilience, Stand Up and Fight, won the 2013 KnowSquare Award in the Best Business Book category. It is in its 4th edition and has also been published in Mexico, Argentina, Colombia and Peru. Other publications on resilience: the ebooks Tú también puedes (Spanish Resilience Institute) and ABCdario de Resiliencia (IER and Unifikas, 2016)".

Almar Consulting chooses PROA to manage its corporate communication strategy

ALMAR CONSULTING, a leading Spanish company in architecture and engineering services specialized in project management, places its trust in PROA for the development and execution of its corporate communication strategy. About to complete its first ten years of life, ALMAR CONSULTING is specialized in advising and technical management of any...

  • Blog
  • 1 min. reading time

Brands and Customer Experience

Beatriz López, vice president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. "The transparency and honesty of brands reach customers very quickly," she says.

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  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- What is happening to us?

For ten thousand years humanity has always been shepherded by various indoctrinations, with that dogmatic certainty of knowing in which direction we have to walk, with its secrets, its elites..., as it is now. The current shepherding forces a Spanish historian to write a book: "Educar en la mentira" ("Educating in lies"),...

  • Blog
  • 6 min. reading time

-- Interview with Marta March, Alstom's Human Resources Leader

PROA interviews Alstom's Human Resources leader about this area and her experience in international companies. Together with Ana Heras, Director of Human Resources at PROA, Marta March reflects on internal communication as a key tool for the achievement of a company's objectives and the...

  • Blog
  • 1 min. reading time

With this brain we won't get very far', next book by Dr Piedrabuena

Dr. Rodríguez Piedrabuena reflects on the human brain in a new PROA Comunicación video and previews the contents of his next book: 'With this brain, we won't get very far'.

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  • Blog
  • 1 min. reading time

The economic and social consequences of the pandemic: facing a calculable recession (II)

In this second article, Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, together with Antonio Rueda, analyses the economic slowdown in Spain and the collapse of the stock market. The state of alarm The economy...

  • Blog
  • 2 min. reading time

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