News

  • Blog
  • 16 January 2020
  • 1 min. reading time

The results of communicating brand purpose

Communicating brand purpose adds more than ever to a company's reputation. In this context, Jaime Lobera, marketing and communication consultant, explains why he believes that companies that communicate brand purpose have better results in an interview conducted by Pilar Larrea, director of mass consumer communication.

-- Ofelia Tejerina: "99% of companies are exposed to cyber-attacks".

PROA interviews lawyer and president of the Asociación de Internautas, Ofelia Tejerina, on cybersecurity in companies. This VIDEO may be reproduced provided that PROA is credited as the original source.

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  • Blog
  • 1 min. reading time

José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks with Lucía Casanueva, PROA's managing partner, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. This video can be reproduced as long as PROA...

  • Blog
  • 1 min. reading time

José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, businessman and researcher, non-executive chairman of the Nicolás Correa Group, talks to Valvanuz Serna, managing partner of PROA, about his book "¿Por qué se sublevó Franquito?" and his vision of the future of democracy. This video can be reproduced whenever PROA is mentioned as a partner...

  • Blog
  • 1 min. reading time

The evil of the narcissist

Narcissistic personality disorder has some of the following traits: chameleon-like character and verbiage, and a void that is covered up by image cultivation. The narcissist is interested in power, - the rest does not count -, amoral, vain, envious, strategically empathetic, demanding of others and...

  • Blog
  • 3 min. reading time

Gianni Cecchin --"Technology will be indispensable for economic recovery".

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview, he pointed out the indispensable role of technology for economic recovery, "although the human factor will be decisive". In this sense, he believes that teleworking is here to stay. In addition, he has...

  • Blog
  • 1 min. reading time

Iván Martén -- "Oil and gas must not be demonised".

Iván Martén, President of Orkestra - Basque Institute of Competitiveness, analyses in a new video by PROA the present and future energy situation and the energies that will be strengthened in the coming years. In turn, he describes the role that the green economy and decarbonisation policies will play in...

  • Blog
  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.