The results of communicating brand purpose

The latest update on Covid-2019, also know as Wuhan's Coronavirus, informs that although deaths are still increasing, these are doing so at a slower rate than in previous weeks. However, we are faced with a cyclical risk in that we do not know when the pandemic will end. It also...

It was recently announced that the sponsorship of AIG, a world leader in insurance, with the All Blacks, the most famous and iconic team in the world of Rugby, would not be renewed. It was a news that has caused a great impact as it is one of the most important...

José Barros, PROA consultant, writes one of the articles in the book, Tiempos de reflexión. 2020, el año de la pandemia, published by FAES Foundation, which compiles the texts published on its website during the confinement. In his chapter, Wuhan Virus: pandemic, lies and...

At a recent conference organised by the employers' association of Financial Advisors ASEAFI in Madrid, Leopoldo Torralba, economist at Arcano Partners, explained his vision of the economy for 2020. A year that, a priori, looks to be calmer than the previous one, with fewer geopolitical uncertainties...

It is common to spend a lot of money on anti-ageing treatments, but the truth is that the only scientifically proven treatment is exercise. I have seen some people after six months and found them aged due to lack of exercise. Exercise has many beneficial effects on the health of the brain,...

Situated at an intermediate yet uncertain (and apparently capricious) point between the parliamentary debate and the party rally, the television debates have been incrementing in multiples of two: two debates for the frontrunners, two debates for other candidates (for Barcelona, for example, on RTVE and TV3), the debates conventionally between...