Los resultados de comunicar el propósito de marca

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the genetic programming of human beings in the fourth video of the five made by PROA Communicación. «New technology moves us away from our genetic programming, Our genetic programming is based on love, coexistence and nature.» José...

José Barros, consultor de PROA, escribe uno de los artículos del libro, Tiempos de reflexión. 2020, el año de la pandemia, editado por Fundación FAES y en el que se recopilan los textos publicados en su página web durante el confinamiento. En su capítulo, Virus de Wuhan: pandemia, mentiras y...

Our political leaders are repeating the same news. The mediated dramatism keeping us hostage daily to tighten their negotiations makes the last weeks since the elections seem years. But what happens to these figures when they come into contact with power? This week Antonio Garrigues released his new poetry book,...

After the analysis we carried out previously on the different subscription models being implemented in the media sector, in this latest dossier by Evoca entitled «Subscriptions, the new black,» we wanted to delve into the implications they have on companies from the operational, organizational and cultural points of view. For...

Organizing a successful event is a challenge for any company. Getting illustrious speakers who can attract an audience eager to listen attentively is the first step towards success. Filling the selected venue with a suitable number for an audience is also a hard task for which one must compete actively...

Isabel Terroso, Balel‘s founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel’s philosophy and what her hats are like.