PROA interview with the lawyer and the president of the Asociación de Internautas, Ofelia Tejerinaon cybersecurity in business.
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PROA interview with the lawyer and the president of the Asociación de Internautas, Ofelia Tejerinaon cybersecurity in business.
"Media companies have to facilitate dialogue".
Casimiro García Abadillo, director of El Independiente, discusses the current situation of journalism and the journalistic profession, and reviews the evolution of the press as a mechanism of power. He also offers his views on the paywall as the future of the digital press and the future of...
Daniel Ferrer -- "There are many ways to apply Artificial Intelligence to communication".
Daniel Ferrer, founder and non-executive chairman of New Horizon Technologies, talks to Antonio G. Villanueva, senior consultant at PROA, about his company's new Artificial Intelligence projects and how this technology can help communication. This video can be played whenever this company is mentioned....
Doubles on Scorched Earth
Situated at an intermediate yet uncertain (and apparently capricious) point between the parliamentary debate and the party rally, the television debates have been incrementing in multiples of two: two debates for the frontrunners, two debates for other candidates (for Barcelona, for example, on RTVE and TV3), the debates conventionally between...
What to consider for a media interview --
Appearing in the media continues to be one of the main ways of publicising a company or brand and reaching a wide audience. The ways of appearing in the media are varied, through a press release, an interview, advertising... formats in which the control capacity of the media varies...
Branded content, an efficient tool for business communication
Digitization has transformed the way companies communicate their brand and product image. It converts communication into bi-directional, allowing the company to optimise its actions to the maximum, due to the fact it has the capacity to analyze the target, resources allocated to each action, and the return obtained through different...
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