Daniel Ferrer -- "There are many ways to apply Artificial Intelligence to communication".

Human brains did not evolve from reptilian brains by developing additional parts to house emotion. We do not have an inner snake or an emotional monkey to be controlled, as some courses offer, which, on the other hand, do not really question anything personal or corporate. The...

"We are living this like a movie, a scary movie". So began one of the many communiqués that have flooded the web these days and which so well reflects the uncertainty that many entrepreneurs are experiencing. And perhaps it is for this very reason, because of the fear generated by the current situation and...

Mercedes Asorey, director of communications and client development at Gómez-Acebo & Pombo, details in a new PROA Comunicación video the evolution of legal communications in recent years, as well as the challenges for law firms in terms of communications.

María Cano, communications and marketing of the Spanish Association of Foundations, highlights the importance and keys of communication in the foundational sector. The foundations and, in general, the entities of the third sector are agents of change and transformation. For a long time, they have mistakenly been perceived as unprofessional...

I never thought that the context in which I would write about boards of directors in Spain would be so critical, unexpected, sad, and with such an uncertain future. Therefore, what I am going to give here is my opinion, since I humbly admit that I feel incapable of anticipating...

Carlos Salas, Proa Comunicación's trainer, explains seven reasons to understand why spokepersons' training is important. Proa Comunicación offers a spokepersons' training course for any company's situation. It consists of preparing the spokepersons to manage situations where communications' skills are required.