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Daniel Ferrer -- "There are many ways to apply Artificial Intelligence to communication".

Daniel Ferrerfounder and non-executive chairman of New Horizon Technologiestalks to Antonio G. Villanuevasenior consultant for PROAThe company's new Artificial Intelligence projects and how this technology can help communication.


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--Alfonso Sánchez-Tabernero: "The greatest risk to journalistic ethics is laziness".

When he was a child, Alfonso Sánchez-Tabernero (Salamanca, 1961) did not know - like anyone else - what it was like to be a rector, although his great-grandfather and great-great-grandfather had already directed the University of Salamanca. He dreamed of being a bullfighter, footballer or fireman, and when he arrived at the university he did not think of leading an educational institution either.....

Economic outlook for 2020: improved trade, high liquidity and low risk of recession

In a recent conference organised by the ASEAFI financial advisory board in Madrid, Arcano Partners' economist, Leopoldo Torralba, explained his vision of the economy for the year 2020. A year that a priori appears better than the previous one, with less geopolitical uncertainties and glimpses of recovery in the European...

Rodrigo Rueda: "The insurance industry is born so that we dare to evolve".

Rodrigo Rueda, Head of Business Development Sapiens Iberia, analyses for a new PROA video the future of insurers, Insurtech and the role of digitalisation in the insurance sector. In addition, in his role as CEO of Silex Digital, he comments on the advantages and innovation that digital...

Jose Manuel González -- The new stateless

Societies have from their beginnings organised themselves collectively by ceding part of individual sovereignty in order for a super structure to provide certain services in exchange for that cession. Throughout history, the emphases of this central administration have evolved, as has the nature of the exchange...

Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, Institute of Economic Studies' president and CEOE's vice-president, participates in a new video of Proa Comunicación where Valvanuz Serna Ruiz, managing partner, asked questions about economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the reputation of...

"Communication companies need to facilitate dialogue.

Casimiro García Abadillo, the Independent's director, exposes the situation of journalism and the journalistic occupation at the present time, reviewing also the evolution of the press as a mechanism of power. He also shares his vision of the payment wall as the future of the digital press and highlights the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.