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Daniel Ferrer -- "There are many ways to apply Artificial Intelligence to communication".

Daniel Ferrerfounder and non-executive chairman of New Horizon Technologiestalks to Antonio G. Villanuevasenior consultant for PROAThe company's new Artificial Intelligence projects and how this technology can help communication.


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Veronica Pascual -- "When uncertainty is greater, communication is more important".

Veronica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like the one we are living....

Alejandro Navas -- "The human being is a great storyteller and listener".

  We have interviewed Alejandro Navas, PhD in Philosophy and retired professor of Sociology at the University of Navarra. For more than 40 years, some of the great Spanish media firms and executives have passed through his classrooms. Since his retirement -which is not a rest- he shares his...

"The state's task is to avoid historical distortions for political purposes".

The former Minister of Education, Culture and Sport José Ignacio Wert has presented his book 'La educación en España, asignatura pendiente' in the Proa Comunicación videos on the occasion of its tenth anniversary. "The work of the state is to avoid historical distortions for political purposes", he stated forcefully when referring to the...

3 Things to Avoid when Organising Events

Organising a successful event is a challenge for any company. Getting illustrious speakers who can attract an audience eager to listen attentively is the first step towards success. Filling the selected venue with a suitable number for an audience is also a hard task for which one must compete actively...

Calm and informed employees, the weapon to fight coronavirus

The coronavirus, a disease that only a few days ago we saw as something distant and that affected other people, has hit us hard and is here, it seems, to stay. For any company, regardless of its size and activity, trying to plan around the new virus is a real...

José Suárez de Lezo -- Cleopatra's pretext

"Mark Antony is a womanizer, a drunkard and a mere puppet of Cleopatra." The campaign of discredit launched by Octavian to end Mark Antony's political ......

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.