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Developments and challenges in legal communication

Mercedes Asorey, director of communications and client development at Gómez-Acebo & PomboIn a new video by PROA Comunicación, he details the evolution of legal communication in recent years, as well as the challenges for law firms in terms of communication.

Social inequalities have an even greater impact on well-being than economic inequalities.

Boston Consulting Group's SEDA Sustainable Economic Development Assessment report highlights the importance of considering factors beyond GDP to get a more complete picture of government performance. Madrid, 28 August 2019. The high levels of social inequalities, as reflected in the differences...

Increasing the number of women entrepreneurs would grow the world economy by $5 trillion

An article published by the Boston Consulting Group (BCG) states that, if there were the same number of women and men entrepreneurs, the world's GDP could grow by approximately 3% to 6%, which would represent between 2,500 and 5,000 billion dollars to the international economy. However, women entrepreneurs still need...

Arsonists and Rapists

We are surprised that a crocodile is so tender as to transport the eggs, from one place to another until their children are born, or that a panther is loving and takes great care of its children. In another scene we will see both with unusual ferocity. That is the...

Rodrigo Rueda: "The insurance industry is born so that we dare to evolve".

Rodrigo Rueda, Head of Business Development Sapiens Iberia, analyses for a new PROA video the future of insurers, Insurtech and the role of digitalisation in the insurance sector. In addition, in his role as CEO of Silex Digital, he comments on the advantages and innovation that digital...

The Challenges facing Spain's Brand

Javier Martín-Domínguez, president of the International Club of the Press, analysed the challenges facing Marca España, Spain's homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicación. In addition, he summarized the evolution of communication and how the emergence of new technologies has...

Manuel Bermejo -- "Communication plays a key role in family businesses".

Manuel Bermejo, president of The Family Advisory Group, talks to Bárbara Yuste, head of PROA's Digital Area, about the challenges facing family businesses in the face of the COVID-19 pandemic, his new book "The family business. 21 keys to the continuity of the family business" and the importance of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.