Developments and challenges in legal communication

The recent event focused on the asset management industry, organised by the Association for Progress and Management (APD) and Inverco, brought out interesting conclusions about the health of the sector, the concerns that affect the industry, and the challenges it has to face. With an attendance of over 650 people,...

The communication of brand purpose is more important than ever for the reputation of companies. In this context, Pilar Larrea, director of communication in mass consumption, explains why it is important and what the purpose of companies should be like in an interview conducted by Jaime Lobera, consultant at...

Digitization has transformed the way companies communicate their brand and product image. It converts communication into bi-directional, allowing the company to optimise its actions to the maximum, due to the fact it has the capacity to analyze the target, resources allocated to each action, and the return obtained through different...

According to the Boston Consulting Group and BCG GAMMA report "What's Keeping Women out of Data Science?", almost 50% of female STEM students believe that Data Science is overly theoretical and that in-company work in this discipline is still low impact. In addition, there is a feeling that...

When he was a child, Alfonso Sánchez-Tabernero (Salamanca, 1961) did not know - like anyone else - what it was like to be a rector, although his great-grandfather and great-great-grandfather had already directed the University of Salamanca. He dreamed of being a bullfighter, footballer or fireman, and when he arrived at the university he did not think of leading an educational institution either.....

Lucía Casanueva, founding partner of Proa Comunicación, interviews Tomás Epeldegui, CEO of Degussa in Spain, a leading company in Europe in the trading of physical investment gold, which celebrates its fifth anniversary this year. In the video, they analyse how the communication campaign developed by Proa Comunicación has helped Degussa to...