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Developments and challenges in legal communication

Mercedes Asorey, director of communications and client development at Gómez-Acebo & PomboIn a new video by PROA Comunicación, he details the evolution of legal communication in recent years, as well as the challenges for law firms in terms of communication.

Interview with Arnaud Dupuis-Castérès, President of Vae Solis Corporate, Proa Comunicación's Partner Consulting Firm in France

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communication consulting firm and partner of Proa Comunicación, to explain how they work from the agency and how they deal with their greatest challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy specializing in communication strategy and...

Litigation Communication

Rocío Hidalgo, PROA Comunicación Manager in the Valencian Community, details the litigation communication service. Proa Comunicación acts before economic crimes, violation of competition rules or data protection, labor or environmental conflicts, accidents, human rights and other situations that may affect the reputation and good name of people and companies. <span...

The results of communicating brand purpose

The communication of brand purpose adds more than ever to the reputation of companies. In this context, Jaime Lobera, marketing and communication consultant, explains why he believes that companies that communicate brand purpose have better results in an interview conducted by Pilar Larrea, director...

PROA Communication 10 Years | Is Aging the new Sickness?

Doctor Ángel Durántez, Sports Medicine and Age Management expert shares what this type of medical specialty consists of, as well as clearing up if aging could be considered an illness. "We have to take care of ourselves our whole lives," he says. Dr. Ángel Durántez is the pioneer doctor in...

BCG Report - Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap

According to the latest Boston Consulting Group (BCG) report, Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap, the COVID-19 pandemic has demonstrated the importance of innovation excellence in turbulent times. Pharmaceuticals have performed superbly this year, joining tech and software companies that have dominated the rankings in recent years....

José Antonio R. Piedrabuena -- Gut flora and our health

Gut flora is an amazing display of trans-kingdom symbiosis as gut bacteria cooperate with their animal hosts to regulate the development and function of the immune, metabolic and nervous systems through dynamic bidirectional communication along the "gut-brain axis". These processes can affect the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.