Developments and challenges in legal communication

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks with Lucía Casanueva, PROA's managing partner, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. This video can be reproduced as long as PROA...

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes to companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of...

Not so long ago, talking about new forms of disintermediated communication by companies was a fast way to be condemned by guardians of journalistic and communicational purism. How dare companies suggest occupying safe spaces traditionally reserved for the media? However, the combination of various factors, such as the media...

Victoria Ortega, president of the General Council of Spanish Lawyers, talks to Valvanuz Serna Ruiz, managing partner of PROA, about the changes that the judiciary is facing as a result of the pandemic and how technological transformation has been and is key for the sector. In this interview, Ortega...

"The brain is the most fascinating object in the universe. Every human brain is different, the brain makes every human being unique and defines who they are".....

Roberto Bodegas, partner in charge of KPMG's marketing and communications department in Spain, participates in a new video on the occasion of the tenth anniversary of Proa Comunicación. As a member of the firm's management committee, he has responded to questions related to the evolution of marketing and communication during the...