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Developments and challenges in legal communication

Mercedes Asorey, director of communications and client development at Gómez-Acebo & PomboIn a new video by PROA Comunicación, he details the evolution of legal communication in recent years, as well as the challenges for law firms in terms of communication.

Spain, better placed than other countries in the face of the impending economic slowdown

The Spanish economy is resisting the onslaught of the global slowdown better than expected. This is one of the main conclusions of the presentation given by the economist Emilio Ontiveros, president of Analistas Financieros Internacionales (AFI) at a recent event on Independent Management held in Madrid. Global uncertainties Ontiveros began by alluding to...

-- Interview with Emma Mateos, marketing and communication manager at SO-LA-NA Entertainment

"We are among those who believe that in these times of uncertainty it is more necessary than ever to continue programming with all the security guarantees" What is SO-LA-NA Entertainment? SO-LA-NA ENTERTAINMENT is a show production company. We create and produce shows with the ambition of developing opportunities that transcend in the art...

Paper governments

I don't know about you, but I have the feeling of being trapped inside the series "La casa de papel", where the objective is to buy time to keep printing banknotes. Our paper governments dizzy us mercilessly to keep manufacturing votes. We should have known that the day the US elected president...

Keys about the decrease in oil consumption

The decrease in the consumption of olive oil is related to the drop in quality products in every field of society and culture. We buy less, but it is not a question of price, it is a question of taste for healthy lifestyle. It is linked to the fact that...

Carmen Gómez Menor and Carlos Magro -- PROA project, identity and positioning for relevance 

"It's the communication, stupid!", the Carville strategist who helped lead Bill Clinton to the US presidency in 1992 would say today. The same premise holds true for businesses, leaders or anyone aspiring to leadership in a changing world. Volatility, uncertainty...

Branded Content and Brand Journalism: Companies with Their Own Voice in the Digital Agora

Not so long ago, talking about new forms of disintermediated communication by companies was a fast way to be condemned by guardians of journalistic and communicational purism. How dare companies suggest occupying safe spaces traditionally reserved for the media? However, the combination of various factors, such as the media...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.