Actualidad

Evolución y desafíos de la comunicación jurídica

Mercedes Asorey, directora de comunicación y desarrollo de cliente de Gómez-Acebo & Pombo, detalla en un nuevo vídeo de PROA Comunicación la evolución de la comunicación jurídica en los últimos años, detallando además los desafíos para las firmas jurídicas en temas de comunicación.

Increasing the number of women entrepreneurs would grow the world economy by $5 trillion

An article published by the Boston Consulting Group (BCG) states that, if there were the same number of women and men entrepreneurs, the world’s GDP could grow by approximately 3% to 6%, which would represent between 2.500 and 5.000 billion dollars to the international economy. However, women entrepreneurs still need...

Felipe VI and crisis communication

We lived a few days of emotions of all kinds and all very strong. At a time when the coronavirus has paralysed our lives in the dry we are faced with another scenario that deepens the crisis of the monarchical institution. Or perhaps it strengthens it? Let us analyse a...

«Companies can be penalized for mistakes of their employees in competitive activities»

Companies must know that they can be sanctioned for any prohibited activity that their employees perform with regards to competition and that fines can be up to 10% of their sales figures of the previous year. That was the resounding message that Amadeo Petitbò, former spokesperson and president of the...

José Antonio R. Piedrabuena —— It’s the citizens’ fault

The Council of the World Health Organization (WTO) has repeatedly mentioned the disappointment and physical and emotional exhaustion of health care workers and warned that September «generates a growing sense of fear and desolation because of the progressive increase in serious cases that threatens to flood our health centers, emergencies...

Risk auditing, a profitable investment

There isn´t a day that we open the digital version of any newspaper and not encounter a reputational crisis: a company, a public institution, a cultural organization or an NGO accused of illegitimate behavior. Some of the problems they face are of a technical nature: a toxic leak, an unexpected...

Human sociability pre and post-COVID-19

Human sociability is a fact of common experience. Since prehistoric times, the social appears as a characteristic of human life that implies union and coexistence in order to survive. There are many evidences of the fact that human beings live and coexist in society, but what is the origin of...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.