Actualidad

Evolución y desafíos de la comunicación jurídica

Mercedes Asorey, directora de comunicación y desarrollo de cliente de Gómez-Acebo & Pombo, detalla en un nuevo vídeo de PROA Comunicación la evolución de la comunicación jurídica en los últimos años, detallando además los desafíos para las firmas jurídicas en temas de comunicación.

Iván Martén —— «Oil and gas must not be demonised»

Iván Martén, President of Orkestra – Basque Institute of Competitiveness, analyses in a new video by PROA the present and future energy situation and the energies that will be strengthened in the coming years. In turn, he describes the role that the green economy and decarbonisation policies will play in...

José Antonio R. Piedrabuena —— La culpa es de los ciudadanos

El Consejo de la Organización Médica Colegial (OMC) ha mencionado en reiteradas ocasiones la decepción y el agotamiento físico y emocional de los sanitarios y alerta de que el mes de septiembre «genera una creciente sensación de temor y desolación por el progresivo aumento de casos graves que amenaza con...

Relate to excite the public, the most used strategy in 2018

Now that we´re in mid-January, we can take a few minutes to look back and analyze 2018 from an advertising point of view. Last year had left us a great legacy in terms of advertising trends. If we understand advertising, as a tool by which companies and organizations get in...

Subscriptions: An Alternative to the Advertising Model in Digital Media?

After the analysis we carried out previously on the different subscription models being implemented in the media sector, in this latest dossier by Evoca entitled «Subscriptions, the new black,» we wanted to delve into the implications they have on companies from the operational, organizational and cultural points of view. For...

This is how an effective cybersecurity plan is developed

In order to have an effective cybersecurity plan, first of all one must know what assets need to be protected, whether they are tangible or intangible (buildings, computers, programs, data…). Once known, one must investigate the possible vulnerabilities in order to determine the risks. What is the purpose of the...

Felipe VI and crisis communication

We lived a few days of emotions of all kinds and all very strong. At a time when the coronavirus has paralysed our lives in the dry we are faced with another scenario that deepens the crisis of the monarchical institution. Or perhaps it strengthens it? Let us analyse a...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.