Actualidad

«Companies can be penalized for mistakes of their employees in competitive activities»

Companies must know that they can be sanctioned for any prohibited activity that their employees perform with regards to competition and that fines can be up to 10% of their sales figures of the previous year. That was the resounding message that Amadeo Petitbò, former spokesperson and president of the Competition Defense Court, wanted to convey during his speech at the last edition of the  Degussa Forum (Encuentros Degussa), held this week at the company’s headquarters in Madrid under the title «Watch out! The CNMV can sanction me.»

Professor Petitbò explained in a very didactic or instructive way and using real cases a series of forbidden behaviors that many times «neither managers nor employees were aware of.» Some behaviors with which, he said, «we must be very careful because breaching legislation that regulates competition, overseen by the National Commission of Markets and Competition, can be expensive and have a high reputational cost.»

La carne artificial y la necesaria publicidad previa

Comento un artículo salido en Expansión entrecomillándolo, y mis comentarios sin comillas tratando de desintoxicar. “Es que el consumo de carne ha alcanzado niveles alarmantes”. Mentira. Ha bajado el consumo, así como el de la leche. El año pasado se cerraron miles de granjas en España. “La ganadería supone un...

Let’s Talk About Politics

All living creatures, and even some viruses, live, like us humans, in groups. We are able to refer to you by your individual identity and we can think. But we all have experiences that according to the group in which we exist, aspects, resources, qualities and even defects that are...

José Antonio R. Piedrabuena —— Evitar el cáncer con actividad física

El portal de información al paciente Cancer.net (de la Sociedad Americana de Oncología Médica) recoge que la actividad física está asociada con un menor riesgo de desarrollar, entre otros, un tumor de colon y de mama. Para ello, recomienda reducir el tiempo dedicado a los dispositivos electrónicos para participar en...

A Checkmate to King Steven Spielberg

That every communication campaign has to be sustained over time proves something. The peculiarities of each sector or company determine a specific strategy and, however, the common denominator of communication is time and dedication, in addition to of course, professionalism. In a world focused on results, communication and reputation advocate...

Carmen Gómez Menor y Carlos Magro —— Proyecto PROA, identidad y posicionamiento para la relevancia 

“¡Es la comunicación, estúpido!”, diría hoy el estratega Carville que en 1992 contribuyó a llevar a Bill Clinton a la presidencia de los Estados Unidos. La misma premisa sirve para las empresas, los dirigentes o cualquiera que aspire a ocupar un liderazgo en un mundo cambiante. La volatilidad, la incertidumbre...

«Spain Leads in the Management, Measurement and Know-How of Reputation»

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence. Additionally, he also explains the...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.