Actualidad

«Companies can be penalized for mistakes of their employees in competitive activities»

Companies must know that they can be sanctioned for any prohibited activity that their employees perform with regards to competition and that fines can be up to 10% of their sales figures of the previous year. That was the resounding message that Amadeo Petitbò, former spokesperson and president of the Competition Defense Court, wanted to convey during his speech at the last edition of the  Degussa Forum (Encuentros Degussa), held this week at the company’s headquarters in Madrid under the title «Watch out! The CNMV can sanction me.»

Professor Petitbò explained in a very didactic or instructive way and using real cases a series of forbidden behaviors that many times «neither managers nor employees were aware of.» Some behaviors with which, he said, «we must be very careful because breaching legislation that regulates competition, overseen by the National Commission of Markets and Competition, can be expensive and have a high reputational cost.»

José Antonio R. Piedrabuena —— ¿Por qué debemos consumir aceite de oliva?

Que se compre menos no es un tema de precios, es de gusto por la vida sana. Tiene relación con que la mitad de los españoles no hace ejercicio, está sobrado de peso, duerme poco y consume poca fruta legumbres y verduras. Estas carencias pueden disminuir si usamos uno de...

Brands and Customer Experience

Beatriz López, vice president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. «The transparency and honesty of brands reach customers very quickly,» she says. 

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The Challenges facing Sponsorship amid the Digital Transformation

Sponsorship, like the other Marketing-Mix tools, also faces some powerful challenges in the face of the digital transformation which we are immersed in. Because of the great changes that we are experiencing in terms of how we communicate and stay informed about sporting events, sponsorship may be at a difficult...

Las consecuencias económicas y sociales de la pandemia: ante una recesión calculable (II)

En este segundo artículo, Ramón Tamames, catedrático de Estructura Económica, Cátedra Jean Monnet de la Unión Europea y miembro de la Real Academia de Ciencias Morales y Políticas, analiza junto con Antonio Rueda la desaceleración económica en España y el colapso del mercado bursátil. El estado de alarma La economía...

Artificial and red meat

We are being manipulated by companies interested in denigrating a product in order to sell theirs. It’s happening with milk, to sell the so-called vegetable milks, and with meat. Eating meat is providing our health with protein, with most of the nutrients that are essential for our body to function,...

Sports Trends for 2020

When we predict the trends that will mark the coming year, as well as those to come, the experience shows us how changing an environment can be, where what seems to be the coming bombing, suddenly appears a new technology or event, which immediately breaks down bets whose success was...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.