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"Companies can be penalised for mistakes of their employees in competitive activities".

Companies must know that they can be sanctioned for any prohibited activity that their employees perform with regards to competition and that fines can be up to 10% of their sales figures of the previous year. That was the resounding message that Amadeo Petitbò, former spokesperson and president of the Competition Defense Court, wanted to convey during his speech at the last edition of the Degussa Forum (Degussa Meetings), held this week at the company's headquarters in Madrid under the title "Watch out! The CNMV can sanction me".

Professor Petitbò explained in a very didactic or instructive way and using real cases a series of forbidden behaviors that many times "neither managers nor employees were aware of". Some behaviors with which, he said, "we must be very careful because breaching legislation that regulates competition, overseen by the National Commission of Markets and Competition, can be expensive and have a high reputational cost".

Alfonso Vara -- "A citizenry disinterested in the news is unprotected from manipulation and polarisation".

Alfonso Vara Miguel is a professor of Journalism at the Faculty of Communication (FCOM) of the University of Navarra, where he teaches Economics and Economic Journalism, as well as accounting and finance in the Master in Corporate Reputation (MERC). He is also a member of the Center for Internet Studies and Digital...

The Drug of Power

Our political leaders are repeating the same news. The mediated dramatism keeping us hostage daily to tighten their negotiations makes the last weeks since the elections seem years. But what happens to these figures when they come into contact with power? This week Antonio Garrigues released his new poetry book,...

Fernando Matesanz: "Communication is a fundamental part of the Madrid VAT Forum".

Fernando Matesanz, Managing Director of Spanish VAT Services Asociados, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his firm and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers...

Times Keep Changing

The spur that has infected our lives has also infiltrated politics. One month in the 21st century is much more than a year of the twentieth century, and a year equals a decade. While the no-confidence motion that sprung Pedro Sánchez into power from the hands of a heterogeneous group of...

-- Interview with Jorge Bustos, El Mundo's Opinion editor

PROA interviews the opinion editor of El Mundo on the importance of recovering the classics to understand the present. Jorge Bustos (Madrid, 1982) is a crack that opens up between the noise of current political events and the silence that the craft of writing demands. He defines himself as...

The Importance of Managing Crisis Communication

"Crisis communication is increasingly important in companies. It is a threat to relations with a target audience and as relations are increasingly weak, any threat can break them. Ideally, crisis communication should not be seen as the last link, but as another link in prevention and preparation". Yago de la...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.