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Why it is important to learn to debate

Marco Bolognini, founding partner of Maio Legal, highlights the importance of debating and the need for countries such as Spain and Italy to reinforce its practice in the education system. He also explains why the skills learned through debating in the legal field are important.

Communication strategy for the epidemic: information by flood

Information crisis management is a compulsory subject with a wealth of literature and many case studies. One of the golden rules of crisis communication is that it must contribute to success and not put sticks in the wheel, not become an additional problem. Like the good referee in a disputed...

Spain, among the 10 Most Attractive Countries for Digital Talent

Spain is one of the ten most attractive countries to attract and retain digital talent, one of the most demanded professional groups in the world and, according to a new study by Boston Consulting Group and The Network, an international alliance of employment websites in the world in which Infoempleo...

How can we legally defend ourselves against fake news in COVID-19?

An unprecedented situation after COVID-19 What can be done if the company or one of its managers has been affected by false or inaccurate news in the wake of the coronavirus? How can the spread of false news that affects corporate reputation be remedied? What measures can be taken to prevent the spread of false news that affects corporate reputation? What...

Find Me a Foe and I'll Win

If there have been two outrageous episodes of the fake news being spread by robots through social networks managed by communication consultancies, they are the Cambridge Analytica and Birnbaum & Finkelstein incidents. Of the first one, almost everything is known. That Facebook "sold" to Cambridge Analytica - for academic purposes...

Keys to understand how digital communication will progress in 2020

Now that 2020 has arrived, it is time for predictive and trend analysis for this new year. Communication has been immersed in a process of change for years, first with the arrival of the Internet and the development of what came to be known as Web 2.0 (which was accompanied...

Carmen Gómez Menor and Carlos Magro -- PROA project, identity and positioning for relevance 

"It's the communication, stupid!", the Carville strategist who helped lead Bill Clinton to the US presidency in 1992 would say today. The same premise holds true for businesses, leaders or anyone aspiring to leadership in a changing world. Volatility, uncertainty...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.