Por qué es importante aprender a debatir

  Why is it that nowadays it’s more difficult than ever to identify truth from fiction, if our knowledge about who we are is much greater than it’s ever been? Does being more informed today mean being better informed? The problem of disinformation has now been labeled as something that...

Oscar Sebrango, Picos Xtreme CEO, explains what the Picos Snow Run is about. It takes place in a unique location in the Picos de Europa. It is the only race of this type in the north of Spain, giving it an exclusive and innovative approach. 

Digitization has transformed the way companies communicate their brand and product image. It converts communication into bi-directional, allowing the company to optimize its actions to the maximum, due to the fact it has the capacity to analyze the target, resources allocated to each action, and the return obtained through different...

To talk about communication of the insurance sector is to speak, among other things, of studies, rankings, investments, sector events, results, appointments, CSR initiatives and products, many products. At least, these isthe information that proliferates in the specialized media on a daily basis. Although it is true that, since the...

At the beginning of February, Proa Comunicación attended the presentation of the book ‘Mis Raíces. Family, engine of resilience’, work of Dr. Rafaela Santos, psychiatrist with a PhD in Neuroscience. «Resilience is the capacity of the human being to face adversity and become stronger», she highlighted in reference to the...