News

Why it is Important to Learn how to Debate

Marco Bolognini, founding partner of Maio Legal, highlights the importance of debate skills and the need for countries like Spain or Italy to reinforce their practice in the education system. In addition, he details why the skills that he that he learned are important due to the level of debate in the legal field.

José Antonio Rodríguez Piedrabuena -- Sugars and fats threaten our gut flora at Christmas

In these times of celebrations, toasts and copious meals, it is important not to forget the importance of the intestinal flora for the overall health of our organism. Even for emotional well-being, memory and the immune system, the state of the microbiota is key, which is why it is so important to take into account the...

José Antonio R. Piedrabuena -- Nuts as a real source of youth

Almonds, walnuts, pistachios, hazelnuts and chestnuts are concentrates of life for our body The Mediterranean diet recommends a weekly consumption of nuts such as walnuts, pistachios and almonds at least five times, as their high levels of fatty acids, phytosterols, antioxidants such as Resveratrol, and carotinoids, provide us with...

How businesses can be competitive in the 2020s

A simple and well-known business strategy framework is to determine where to play (which sector or market to serve) and how to win (what is needed to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the...

Communication and public affairs

Alfonso Lopez, founder of Reti España, a leading strategic communications company in Lobbying, Government Affairs and Media Relations, details the value of boutique companies, what Reti España is and the synergies between communications and public affairs, announcing the collaboration agreement between Proa Comunicación and Reti.....

José María Peredo Pombo -- "The geopolitical situation is changing".

José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving greater impetus to China and improving its position in Southeast Asia. Asked about the political...

The sale of sports rights: a shot in the foot by the promoters?

It is a fact that television audiences, as a general trend, are falling in the world of sports. Are we simply in a transition period from analog to digital models, or the "mandamases" of the various competitions, guided by the short-term money from the sale of rights to payment platforms,...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.