Why it is Important to Learn how to Debate

When I started coaching 15 years ago in Spain, the problem was that nobody knew what coaching was. Because they didn't know, they didn't even know how to pronounce this Anglo-Saxon word that originated with sports coaches. Now the problem I am facing is that everyone...

Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean...

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence. Additionally, he also explains the...

Now that 2020 has arrived, it is time for predictive and trend analysis for this new year. Communication has been immersed in a process of change for years, first with the arrival of the Internet and the development of what came to be known as Web 2.0 (which was accompanied...

False news has always existed, although social networks and their great capacity to viralize all types of content have made them a phenomenon of unstoppable dimensions. A phenomenon, moreover, that is no longer linked only to political circles, but also reaches businesses and corporations around the world. Disinformation is an...

All current neuroscientists, such as the Spanish professor of neuroscience working in the US, Joaquín M. Fuster, one of the world's leading figures in the study of the cerebral cortex, says: "The vast majority of our decisions are unconscious. This means that we are not aware of the reasons for...