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With this brain we won't get very far', next book by Dr Piedrabuena

Dr. Rodríguez Piedrabuena reflects on the human brain in a new PROA Comunicación video and previews the contents of his next book: 'With this brain, we won't get very far'.

Myriam Gómez -- "The financial sector faces a new reputational challenge".

Myriam Gómez, Director of Financial Communication at PROA, describes the current challenges in the financial sector and the importance of specialised communication. This text may be reproduced provided that PROA is credited as the original source.

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Businesses facing fake news

Fake news has always existed, although social networks and their great capacity to viralise all kinds of content have turned it into a phenomenon of unstoppable dimensions. A phenomenon, moreover, that is no longer linked only to political circles, but also reaches companies and businesses....

-- Time for reflection. 2020, the year of the pandemic

José Barros, PROA consultant, writes one of the articles in the book, Tiempos de reflexión. 2020, el año de la pandemia, published by FAES Foundation, which compiles the texts published on its website during the confinement. In his chapter, Wuhan Virus: pandemic, lies and...

José Antonio R. Piedrabuena -- The intestinal flora and our health

The gut flora is a striking display of trans-kingdom symbiosis cooperating gut bacteria with their animal hosts to regulate the development and function of the immune, metabolic and nervous systems through dynamic two-way communication along the "gut axis-" brain". These processes can affect human health, as certain human behaviors appear to be...

Rocío Ledesma del Fresno -- Financial awareness: using your brain to make good decisions

Paul McLean's triune brain suggests that our brain has three major information-processing zones, each representing one ......

Spain, among the 10 Most Attractive Countries for Digital Talent

Spain is one of the ten most attractive countries to attract and retain digital talent, one of the most demanded professional groups in the world and, according to a new study by Boston Consulting Group and The Network, an international alliance of employment websites in the world in which Infoempleo...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.