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With this brain we won't get very far', next book by Dr Piedrabuena

Dr. Rodríguez Piedrabuena reflects on the human brain in a new PROA Comunicación video and previews the contents of his next book: 'With this brain, we won't get very far'.

--Roberto Ruiz Ballesteros joins PROA to head up the Litigation Communications Department.

PROA has incorporated the investigative and court journalist Roberto Ruiz Ballesteros to its team. The professional will be responsible for the Litigation Communication Department of the consultancy firm. With more than 20 years of experience in different media, Ruiz Ballesteros faces the task of setting up a new team of...

Corporate finance in times of crisis

At the time of this writing, we find ourselves immersed in the hardest moments of the pandemic generated by the COVID-19. The Government has just decreed the closure of industrial activity until April 9 and the state of alarm implemented at least until April 11. This is an unprecedented scenario...

-- Interview with Eva Novoa, Director General of SOERMAR

PROA interviews Eva Novoa, general manager of the SOERMAR Technological Centre Foundation, an entity made up of small and medium-sized private Spanish shipyards, which will be 20 years old in 2022. In it, she reflects, among other issues, on the trajectory and the main projects of SOERMAR, the current situation of the naval sector, the...

AIG - All Blacks Rugby sponsorship: an example of a success story

Recently it was announced that the sponsorship of AIG, the world leader in the insurance world, with the All Blacks, the best known and most emblematic team in the world of Rugby, was not going to be renewed. This news has caused a lot of impact as it is one of the...

Key Steps for the Banking Sector to Improve its Reputation

The latest scandals involving large banks picked up by the press - the illegal eavesdropping ordered by the previous BBVA chairman, the unsuccessful appointment of the Santander's incoming CEO and the lawsuits filed by investors who have lost their money in Banco Popular shares or mandatory convertible bonds - portray...

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes to companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.