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José María Peredo Pombo -- "The geopolitical situation is changing".

José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving greater impetus to China and improving its position in Southeast Asia. Asked about the political and social situation in the United States, he says that the Trump administration may make a social turnaround in order to maintain its position, as well as stressing that Biden's advantage must not be significant in terms of victory for the Democrats.

He also stresses the importance of a correct communication strategy to help manage and unite the credibility, reputation and political image in society.

José Antonio R. Piedrabuena -- Interview with Beatriz Aranda, PhD in Natural Sciences

Dr. José Antonio Rodríguez Piedrabuena interviews Beatriz Aranda, PhD in Natural Sciences and team leader developing immunotherapies in a biotechnology company in New York, about advanced genetics and future results in cancer research. This VIDEO may be reproduced provided that...

Vulnerable elders

The coronavirus pandemic is fatally affecting the elderly and those of any age who are compromised by major diseases. This happens not only in epidemics but in all natural disasters, war situations, famines etc. in which the older generation is decimated...

Alberto Cantero -- "We have brought more than 5,000m³ of medical equipment to Spain".

Alberto Cantero, CEO of Gamma Health, explains in a new PROA video how they helped their clients during the state of alarm. "In the first months of the pandemic, we brought more than 5,000m³ of medical equipment to Spain," he says. In addition, he details the characteristics of the Covid Wiseprotec anti-Covid mask,...

Keys to the fall in oil consumption

The fall in olive oil consumption has to do with the fall in the consumption of all quality products, I would say in all areas of our society, of our culture. People are buying less, but it is not a question of price, it is a question of taste for healthy living. ....

Coronavirus crisis management from the family business approach

In the face of this serious crisis, I wanted to turn to the leading figures of long-successful family businesses. Their learning is especially timely now. We have already been severely hit by the now infamous Covid -2019 coronavirus pandemic for days. My solidarity with the victims and the sick, as...

Communication Challenges for Fund Management Firms

Antonio Salido, marketing and strategy consultant specializing in the financial sector explains the challenges currently faced by fund managers including: the digitalization, the regulatory changes, and the greater demands of clients. The former Global Head of Brand in the European division at Fidelity, one the world's largest financial managers, discusses...

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José María Peredo Pombo -- "The geopolitical situation is changing".

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