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Marcos de Quinto -- "The important thing in communication is to be different".

Marcos de Quinto, former vice-president of The Coca Cola Company and former deputy for Citizens, participates in a new video by PROA in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his political career. Finally, he highlights the fundamental role of communication in this context: "The important thing in communication is to be different".

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes to companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of...

José Antonio Rodríguez Piedrabuena -- Mental Health Act: one step closer to demolition

Mental health should be planned for and meet the World Health Organisation's (WHO) diagnostic criteria in the international classification of diseases; which defines having an anxiety disorder, depressive disorder, substance abuse disorder, sexual dysfunction, schizophrenia or autism, to name a few. Do you have to see...

José Antonio R. Piedrabuena -- Why should we consume olive oil?

The fact that people are buying less is not a question of prices, it is a question of a taste for healthy living. It is related to the fact that half of Spaniards do not exercise, are overweight, get little sleep and consume little fruit and vegetables. These deficiencies can be reduced if we use one of the...

10 Management Skills Required by Companies

Carlos Recarte, founding partner of Recarte & Fontenla, explains in Proa Comunicación's video when companies should call a headhunter. Also, he describes to what extent it is important to consider the professional environment and highlights the 10 management skills that companies currently require: The courage and determination to take risks...

Triage would have ruled them out!

One of the major causes of distress in people over 70 years of age who are confined to their homes has undoubtedly been the news that patients with coronavirus over 80 years of age would not be admitted to the ICU. In many hospitals this has been applied as it...

3 Things to Avoid when Organising Events

Organising a successful event is a challenge for any company. Getting illustrious speakers who can attract an audience eager to listen attentively is the first step towards success. Filling the selected venue with a suitable number for an audience is also a hard task for which one must compete actively...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.