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Marcos de Quinto -- "The important thing in communication is to be different".

Marcos de Quinto, former vice-president of The Coca Cola Company and former deputy for Citizens, participates in a new video by PROA in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his political career. Finally, he highlights the fundamental role of communication in this context: "The important thing in communication is to be different".

Increasing the number of women entrepreneurs would grow the world economy by $5 trillion

An article published by the Boston Consulting Group (BCG) states that, if there were the same number of women and men entrepreneurs, the world's GDP could grow by approximately 3% to 6%, which would represent between 2,500 and 5,000 billion dollars to the international economy. However, women entrepreneurs still need...

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes to companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of...

Eduardo Rodríguez Rovira -- Disturbing neglect

We have known about it since the beginning of the pandemic, but the data have come out in full force in the media these days and today it is a trending topic. Between January and May of this year, according to mortality data from the National Institute of Statistics, 45,684 people died with Covid-19, the most common...

Endothelium, exercise and COVID-19

After being discharged, a person who has had COVID-19 is readmitted a month later for multiple thromboses in the legs and lung. He suffers from a state of dysfunction of the endothelium, the cells that line the arteries. Another person confined by COVID-19 has just had...

José Antonio Rodríguez Piedrabuena-- Emotional intelligence and emotional intelligence courses

The emotional system is an anticipatory system, genetically programmed for survival, which takes over because it is much faster and more organised; not for nothing did it start hundreds of millions of years ago in brains under a protective structure, the skull. There was an evolutionary priority, a shift from a...

Adigital & BCG Report -- The digital economy already represents 19% of Spain's GDP

The size of the digital economy in Spain approached 19% of GDP in 2019, placing our country above most countries in the world, but far from digital leaders such as the United States or China. This is the main conclusion of the report Digital Economy in Spain, presented on June...

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