Marcos de Quinto -- "The important thing in communication is to be different".

In the face of this serious crisis, I wanted to turn to the top leaders of long-established and successful family businesses. Their lessons are particularly timely now. For days now we have been severely hit by the pandemic of the now sadly famous Covid-2019 coronavirus. My sympathy for the victims and the sick as well as my enormous...

Last spring we were forced to spend the entire year in confinement due to the COVID-19 pandemic. For many of us, this confinement has been spent in solitude, which has revealed the privacy to develop our most vital and human needs, especially that of love, either by default or in...

Roberto Bodegas, KPMG's partner in charge of Marketing and Communication in Spain, participates in a new video for Proa Comunicación's tenth anniversary. As a member of the management committee of KPMG, he has answered questions related to the evolution of marketing and communication during the last decade, the profile of...

It is a fact that television audiences, as a general trend, are declining in the world of sport. Are we simply in a period of transition from analogue to digital models, or are the "bosses" of the various competitions, driven by the short-term money from the sale of rights to...

The concept of financial digitisation speaks of the complexity of the subject, on the one hand, digitisation, a technical concept, on the other hand, financial, a very important business sector in Spain. In Physics there are many analogue and digital processes, in mechanics, electronics... they indicate continuous (analogue) or discontinuous (digital) processes, which are produced or leave...

How to take a rival's toast by going one step further in sponsorship. For decades Coca-Cola established itself as the great brand that it is, among other things, because of its omnipresence and creativity in sports sponsorship. However, in the mid-1980s, Coca-Cola's...