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Marcos de Quinto -- "The important thing in communication is to be different".

Marcos de Quinto, former vice-president of The Coca Cola Company and former deputy for Citizens, participates in a new video by PROA in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his political career. Finally, he highlights the fundamental role of communication in this context: "The important thing in communication is to be different".

BCG Report -- The growing demand for female digital talent

The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a huge opportunity by not reaching out to women more effectively. Women...

Miguel Marín -- Talent or bust: that's the question

Times are hard. No one can deny that. Never before has the same generation had to deal with possibly the two deepest global economic crises ever seen. The demands of adaptation that the 21st century per se brought with it, particularly as a result of the technological revolution,...

The communication of Latin American companies in Spain

Both for investors and companies that come to Latin America to establish themselves, as well as for those that come to Spain to contribute with new businesses, it is essential to get professional advice, to thoroughly analyse the social and environmental contexts, to leave the areas where investment is concentrated - generally the large cities -,...

Dispute communication

Rocío Hidalgo, director of PROA Comunicación in the Valencian Community, details the litigation communication service. Proa Comunicación acts in the event of economic crimes, breaches of competition or data protection regulations, labour or environmental disputes, accidents, human rights and other types of situations that may affect...

PROA Communication 10 Years : Is ageing a new disease?

Dr Ángel Durántez, an expert in Sports Medicine and Age Management, explains in detail what this medical speciality consists of, and also clarifies whether ageing can be considered a disease. "We have to take care of ourselves as much as if we were going to live our whole lives", he says .....

The economic and social consequences of the pandemic: facing a calculable recession (I)

Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, sets out his vision of the effects of the coronavirus on world economies, in a series of three articles which we summarise below for the Blog de...

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