Marketing and Communication in Consulting and Professional Services Companies

In a recent conference organised by the ASEAFI financial advisory board in Madrid, Arcano Partners' economist, Leopoldo Torralba, explained his vision of the economy for the year 2020. A year that a priori appears better than the previous one, with less geopolitical uncertainties and glimpses of recovery in the European...

In these convulsive moments that we are having to live with the closure of stadiums, circuits, pavilions, the postponement or direct cancellation of major sporting events such as the MotoGP and F1 World Cup races, or the postponement or possible cancellation of sports leagues, the European Cup or even the...

The investor and philanthropist Warren Buffett said that "only when the tide goes out do you know who was swimming naked". Well, the tide has suddenly gone out, and how! We do not remember such a low tide; at the time of writing, we have 3,434 dead in Spain and the number of people who have died is...

There are areas in which one only enters if one is highly specialised in that content, or at least, one should not (financial information, for example). However, there are other subjects where one feels entitled to speak, even in public, even if they are highly sensitive topics, just for the sake of...

I never thought that the context in which I wrote about boards of directors in Spain was so critical, unexpected, sad, and with such an uncertain future. Therefore, what I am going to give here is my opinion, since with all humility I admit that I feel incapable of anticipating...

Imposters who impersonate the identity of other people, politicians who lie continuously without any shame, CEOs, executives and employees who do the unthinkable to maintain their positions at whatever cost and thinking only of their own interests and not of those of their teams and their companies, fake news that...