Marketing and Communication in Consulting and Professional Services Companies

-Watch your thoughts, for they will become words. -Watch your words, for they will become deeds. -Watch your deeds for they will become habits. -Take care of your habits for they will forge your character. -Take care of your character for it will shape your destiny. -And your destiny will be your life" Gandhi Our character is made up of our habits. ....

Carlos Salas, journalist, expert in storytelling and collaborating professor at Proa Comunicación, details what has changed in society so that storytelling, whose practice used to be more linked to the field of narrative and journalism but in recent years has been imposed in the business and political spheres....

    The PROA Observatory has compiled in the documentary 'El Click' the testimony of professionals whose personal experience in the last two years has changed their lives. The pandemic and the post-pandemic, together with the Spanish socio-economic framework and the international context, have led to an explosion in the problems of...

Victoria Ortega, president of the General Council of Spanish Lawyers, talks to Valvanuz Serna Ruiz, managing partner of PROA, about the changes that the judiciary is facing as a result of the pandemic and how technological transformation has been and is key for the sector. In this interview, Ortega...

Carlos Recarte, founding partner of Recarte & Fontenla, explains in Proa Comunicación's video when companies should call a headhunter. Also, he describes to what extent it is important to consider the professional environment and highlights the 10 management skills that companies currently require: The courage and determination to take risks...

From childhood to old age, you should get seven or eight hours of sleep, plus a nap. It is not true that older people have to sleep less, but teenagers suffer from a readjustment of their circadian rhythm and are sleepy later on. Sleeping less for days in a row...