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Marketing and Communication in Consulting and Professional Services Companies

Roberto Bodegas, KPMG's partner in charge of Marketing and Communication in Spain, participates in a new video for Proa Comunicación's tenth anniversary. As a member of the management committee of KPMG, he has answered questions related to the evolution of marketing and communication during the last decade, the profile of Director of Communication in a company like KPMG and what he considers essential in a communication consultancy, as well as valuing the development of KPMG in recent years.

Private equity, an increasingly solid alternative to traditional investments

Private equity funds are emerging as an increasingly solid and credible alternative for investors seeking attractive returns with lower risk. This is one of the conclusions of a recent event held in Madrid, which looked at the current outlook for the sector and the prospects for...

José María Sánchez Galera -- The hero and the saint, leadership role models

France is one of the countries which, for centuries, has often had intellectuals and organisations that have set standards. Its geopolitical position, its academic institutions, its media, its sense of excellence are some of the aspects that explain why it is a reference outside its borders. A Latin country...

Artificial and red meat

We are being manipulated by companies interested in denigrating a product in order to sell theirs. It's happening with milk, to sell the so-called vegetable milks, and with meat. Eating meat is providing our health with protein, with most of the nutrients that are essential for our body to function,...

Milk, an essential food for fighting disease

"It's a perfect food that contains the perfect ratio of carbohydrate to protein, useful for stimulating muscle recovery," nutrition expert Renee McGregor told the BBC. The nutrients and components of milk can reduce the risk factors for muscle breakdown by up to 18-20 per cent.....

--José Ramón Magarzo signs with PROA

PROA, a communications and reputation management consultancy, has hired José Ramón Magarzo as senior advisor. He has more than 40 years of experience in the consultancy sector and will collaborate with PROA, providing clients and the firm with his knowledge and experience...

Luis J. García-Torremocha -- "Communication is key in a company".

Luis J. García-Torremocha, CEO of Movilex Recycling Group, has participated in a new PROA video. In relation to the importance he gives to communication and reputation management in his company, he has highlighted the role it plays, assuring that it is a key element. In addition, he has...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.