Marketing and Communication in Consulting and Professional Services Companies

Pablo Fernández, professor of the Financial Management Department at IESE Business School, has written an interesting article on the current and future situation of the pension system in Spain. In this article, he analyzes, with statistical data, the prospects of the current public pay-as-you-go system in our country, and discusses...

On 15 January, my dear father, Javier Casanueva Piñeiro, died suddenly at the age of 88. A formal and dutiful man, he was always clear about his obligations and his devotions. Thus, he graduated in Law from the University of Santiago de Compostela...

In 2013, Daphne, the European network of associations of foundations and donors, of which the Spanish Association of Foundations is a founding member, celebrated this day for the first time. Since then, during the fifteen days leading up to this celebration, foundations from all over the continent come together to promote the...

The coronavirus, a disease that only a few days ago we saw as something distant and affecting others, has hit home and is here, it seems, to stay. For any company, regardless of size and activity, trying to plan around the new virus is a challenge...

To talk about communication in the insurance industry is to talk about, among other things, studies, rankings, investments, industry events, results, appointments, CSR initiatives and products, lots of products. At least, these are the types of information that proliferate most in the specialised media on a daily basis. Although it is true that, since the appearance of...

It is a fact that television audiences, as a general trend, are declining in the world of sport. Are we simply in a period of transition from analogue to digital models, or are the "bosses" of the various competitions, driven by the short-term money from the sale of rights to...