Actualidad

Marketing and Communication in Consulting and Professional Services Companies

Roberto Bodegas, KPMG’s partner in charge of Marketing and Communication in Spain, participates in a new video for Proa Comunicación’s tenth anniversary. As a member of the management committee of KPMG, he has answered questions related to the evolution of marketing and communication during the last decade, the profile of Director of Communication in a company like KPMG and what he considers essential in a communication consultancy, as well as valuing the development of KPMG in recent years.

José Antonio Rodríguez Piedrabuena —— Los venideros planes de la salud mental

Aunque pensábamos que éramos dueños de nuestra memoria y de nuestros impulsos, vemos que las bacterias de nuestro intestino modulan de manera considerable cómo funciona nuestro cerebro Los planes de salud mental van dirigidos a los humanos, compuesto indivisible de ambiente, cuerpo, cerebro y los microbios que habitan dentro y...

Ana Gómez —— Why Alberto Núñez Feijóo is so successful

Galicia celebrated last Sunday the most atypical electoral event in its history. For the first time, Galicians went to vote in the midst of a pandemic and with unprecedented security measures. That is why the participation was one of the lowest in the history of the autonomous community, raising the...

How the coronavirus will affect the global and Spanish markets and economies

The coronavirus crisis is having a very negative impact on people’s daily lives as well as on markets, the economy and politics. A recent report by Arcano Economic Research explains the consequences of this disease in these areas, and the scenarios that can occur afterwards. According to the entity, the...

Evolución y desafíos de la comunicación jurídica

Mercedes Asorey, directora de comunicación y desarrollo de cliente de Gómez-Acebo & Pombo, detalla en un nuevo vídeo de PROA Comunicación la evolución de la comunicación jurídica en los últimos años, detallando además los desafíos para las firmas jurídicas en temas de comunicación. 

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Tips for coping with uncertain times

We are living in exceptional times, the country and the world are paralyzed. Companies that are not primary are closing down, making employment records. Entrepreneurs are terrified, markets are collapsing. We have recently experienced another deep crisis and we have not yet recovered; that crisis has already traumatized us as...

Arsonists and Rapists

We are surprised that a crocodile is so tender as to transport the eggs, from one place to another until their children are born, or that a panther is loving and takes great care of its children. In another scene we will see both with unusual ferocity. That is the...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.