Marketing and Communication in Consulting and Professional Services Companies

We lived a few days of emotions of all kinds and all very strong. At a time when the coronavirus has paralysed our lives in the dry we are faced with another scenario that deepens the crisis of the monarchical institution. Or perhaps it strengthens it? Let us analyse a...

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.

PROA entrevista a la presidenta de la Asociación de la Empresa Familiar de Madrid, Victoria Plantalamor, sobre la actualidad de las empresas familiares. Cabe la reproducción de este VÍDEO siempre que se mencione a PROA como su fuente original

Recent estimates published by DBK consultants on the Spanish private banking market confirm that it is still a very appealing niche for operators in this sector. According to their latest report, at the end of 2019, the total volume of the market will reach 480,000 million euros, and there will...

Sponsorship, like the other Marketing-Mix tools, also faces some powerful challenges in the face of the digital transformation which we are immersed in. Because of the great changes that we are experiencing in terms of how we communicate and stay informed about sporting events, sponsorship may be at a difficult...

En estos días de confinamiento he estado leyendo el libro Crisis Economics escrito por Nouriel Roubini y Stephen Mihm en el año 2010. Roubini analiza en detalle las crisis económicas mas relevantes vividas en nuestra reciente historia desde el siglo XIX y las políticas económicas aplicadas para su contención. Aunque...