Actualidad

Marcos de Quinto —— «The important thing in communication is to be different»

Marcos de Quinto, former vice-president of The Coca Cola Company and former deputy for Citizens, participates in a new video by PROA in which he reflects on what Spanish companies should do in the face of this crisis and what his experience has been in relation to his political career. Finally, he highlights the fundamental role of communication in this context: «The important thing in communication is to be different».

Artificial Intelligence, A Key Element among the 50 Most Innovative Companies

For innovative companies, the current landscape is still marked by the growing importance of digital technology. In particular, a new BCG report entitled The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems, reveals that companies that excel in innovation increasingly implement more AI tools to develop new...

Only a small group of companies is harnessing the potential of AI

A new study from Boston Consulting Group and MIT Sloan Management Review reveals managers’ growing concerns about the risks of AI. Additionally, it highlights the five organizational behaviors that companies taking advantage of AI’s value have in common. After many decades of progress, artificial intelligence is ready to become an...

José Antonio R. Piedrabuena —— El problema mundial de tener políticos

Crean una sociedad desconfiada y desorientada que no sabe dónde está la verdad porque se ha cultivado y usado la polarización y el engaño psicopático como su muleta y sostén. Situados en la negligencia, el autoritarismo o en una ideología que no podría desarrollarse dentro de un consenso, de una...

Communication, key to the repositioning of investment advisors in the face of Mifid II

The entry into force of Mifid II on January 1, 2018 is causing profound changes in the business models of firms that offer investment advisory services. While the process of transposing Spanish legislation over European regulation is still not finalized, a wide range of firms that provide, irrespective of prominence...

José Antonio Rodríguez Piedrabuena —— La inteligencia emocional ya en 1959

En 1959 teníamos entre nosotros al Profesor D. Juan Rof Carballo, el cual escribía libros como “Cerebro Interno y Mundo Emocional”, “Urdimbre Afectiva y Enfermedad” o “Cerebro Interno y Sociedad”, verdaderos tratados sobre las causas del enfermar y de las consecuencias de la crianza y acerca del mundo emocional. En...

BCG report —— The growing demand for female digital talent

The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a great opportunity by not reaching women more effectively. Women make up 36% of university graduates in the...

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Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.