Actualidad

José María Peredo Pombo —— «The geopolitical situation is changing»

José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving greater impetus to China and improving its position in Southeast Asia. Asked about the political and social situation in the United States, he says that the Trump administration may make a social turnaround in order to maintain its position, as well as stressing that Biden’s advantage must not be significant in terms of victory for the Democrats.

He also stresses the importance of a correct communication strategy to help manage and unite the credibility, reputation and political image in society.

Carne artificial y carnes rojas

Estamos siendo manejados por empresas interesadas en denigrar un producto para vender el suyo. Está pasando con la leche, para vender las mal llamadas leches vegetales y, con la carne. Al comer carne estamos aportando a nuestra salud la mayoría de nutrientes imprescindibles para que nuestro cuerpo funcione, como proteínas...

Isabel Terroso —— «Our way of dressing reflects how we live in society»

Isabel Terroso, Balel‘s founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel’s philosophy and what her hats are like. 

...

The Keys to a Viable Pension System in the Future

The future infeasibility of the current public, contributory and pay-as-you-go pension system in Spain is one of the most urgent issues to be addressed by any government, but political expediency has meant that resolving it has been postponed time and again. The expert Diego Valero, President of the consulting firm...

In view of the falls in the stock market caused by the coronavirus, it is advisable to persevere

Despite the deep health crisis caused by the coronavirus, and its enormous impact on financial markets and the economy, some experts advise to remain calm and persevere in investing in equities. This is the case of Banco Mediolanum, which has released a video produced by its specialists, in which they...

José Antonio R. Piedrabuena —— El dormir desde el punto de vista de la medicina

Desde la infancia a la senectud se debe dormir entre siete u ocho horas, además de la siesta. No es verdad que las personas mayores deban dormir menos, pero los adolescentes sufren un reajuste de su ritmo circadiano y les da sueño más tarde. Dormir menos durante días seguidos ataca...

Perspectivas de la economía en 2020: mejora comercial, alta liquidez, bajo riesgo de recesión

En una reciente conferencia organizada por la patronal de las Entidades de Asesoramiento Financiero ASEAFI en Madrid, el economista de Arcano Partners, Leopoldo Torralba, explicó su visión de la economía para este ejercicio 2020. Un año que a priori se presenta más tranquilo que el anterior, con menos incertidumbres geopolíticas...

Más conversaciones, más ideas, más PROA.
Síguenos en nuestras redes.

Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.