Actualidad

—— Conversation with Sergio López-Rivera, Oscar winner

Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema.

Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source

Ana Heras Piedrabuena —— ¿Cómo influye la comunicación interna y el trabajo en equipo en la motivación?

Los trabajadores básicamente quieren sentir que son importantes para la empresa y que su trabajo es evaluado y valorado, es decir, sentirse escuchados. Porque todos los animales, las bacterias, la mayoría de las plantas, nosotros estamos diseñados como entes grupales. Nuestro cerebro se acabó de configurar en el grupo familiar,...

How the coronavirus will affect the global and Spanish markets and economies

The coronavirus crisis is having a very negative impact on people’s daily lives as well as on markets, the economy and politics. A recent report by Arcano Economic Research explains the consequences of this disease in these areas, and the scenarios that can occur afterwards. According to the entity, the...

Gianni Cecchin ——“La tecnología será indispensable para la recuperación económica”

Gianni Cecchin, CEO de Verne Technology Group, ha participado en un nuevo vídeo de PROA. En la entrevista ha señalado como indispensable el rol de la tecnología para la recuperación económica, “aunque el factor humano será determinante”. En este sentido, cree que el teletrabajo ha llegado para quedarse. Además, ha...

The «Google tax», a short-term solution

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called «Google tax»). In line with the proposed EU Directive, the Council of...

La Cama Sol, publisher of fine books

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, details in a new video of PROA Comunicación what the project consists of. As they define themselves, «La Cama Sol is a memory of the future: a publishing house of beautiful books, founded in 2017,...

Does Artificial Intelligence Kill Jobs?

AI, robotics and automation in general have for decades severely affected society in general and the labor market in particular. In the near future, labor itself and the laborer will cease to be one of the more important productive forces that they are today. The time has come to consider...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.