Actualidad

—— Conversación con Sergio López-Rivera, ganador del Oscar

Valvanuz Serna Ruiz, socia directora de PROA, conversa con Sergio López-Rivera, ganador del Oscar, sobre la importancia de dar luz a la creatividad de los niños que no encuentran su lugar. Así rinde homenaje al Sergio de ocho años, quien con valentía le ha ayudado a alcanzar el oro del cine.

Cabe la reproducción de este VÍDEO siempre que se mencione a PROA como su fuente original

«Spain Leads in the Management, Measurement and Know-How of Reputation»

Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence. Additionally, he also explains the...

Rocío Ledesma del Fresno —— Financial awareness: the evolution of the brain

“The brain is the most fascinating object in the universe. Every human brain is different, the brain makes every human being unique and defines who they are.”...

Financial awareness —— applying emotional intelligence to finance

«Lack of money is not a problem. Lack of money is simply a symptom of what’s going on inside you.» T. Harv Eker It is said that money does not buy happiness, but it does buy food, housing, transportation, leisure and serves to organize future projects. Therefore, winning or losing...

Technology dominates the intangible market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is discussed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corporate Excellence and attended by...

Iñigo Sagardoy —— “Hay que escuchar a los empresarios”

Iñigo Sagardoy, presidente de Sagardoy Abogados, ha participado en un nuevo vídeo de PROA en relación a la gestión de la crisis del coronavirus. Preguntado sobre cómo se puede generar confianza empresarial en un contexto tan complicado, Sagardoy ha destacado la necesidad de llegar a acuerdos y “cooperar entre todos”....

Branded Content and Brand Journalism: Companies with Their Own Voice in the Digital Agora

Not so long ago, talking about new forms of disintermediated communication by companies was a fast way to be condemned by guardians of journalistic and communicational purism. How dare companies suggest occupying safe spaces traditionally reserved for the media? However, the combination of various factors, such as the the media...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.