News

  • Blog
  • 11 June 2021
  • 1 min. reading time

-- Conversation with Oscar winner Sergio López-Rivera

Valvanuz Serna Ruizmanaging partner of PROAtalks to Sergio López-RiveraOscar winner, on the importance of giving light to the creativity of children who can't find their place. In doing so, he pays tribute to eight-year-old Sergio, who has courageously helped him to achieve film gold.

This VIDEO may be reproduced provided that PROA is credited as the original source.

Gianni Cecchin --"Technology will be indispensable for economic recovery".

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview, he pointed out the indispensable role of technology for economic recovery, "although the human factor will be decisive". In this sense, he believes that teleworking is here to stay. In addition, he has...

  • Blog
  • 1 min. reading time

How do our Brains Work?

Rafael Yuste, a Spaniard, at Columbia University in New York City, is studying in a program focused on the brain for ten years in the US. So take a look at the simplifications that are working out there. "It's a type of exploratory research, like getting to a new continent...

  • Blog
  • 2 min. reading time

José Antonio Rodríguez Piedrabuena -- Sugars and fats threaten our gut flora at Christmas

In these times of celebrations, toasts and copious meals, it is important not to forget the importance of the intestinal flora for the overall health of our organism. Even for emotional well-being, memory and the immune system, the state of the microbiota is key, which is why it is so important to take into account the...

  • Blog
  • 3 min. reading time

BCG Report - Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap

According to the latest Boston Consulting Group (BCG) report, Most Innovative Companies 2021: Overcoming the Innovation Readiness Gap, the COVID-19 pandemic has demonstrated the importance of innovation excellence in turbulent times. Pharmaceuticals have performed superbly this year, joining tech and software companies that have dominated the rankings in recent years....

  • Blog
  • 3 min. reading time

The state of unrest

I wrote here that society and politics would not change despite the impact of COVID-19. And this theory seems to be confirmed. Society does not want to look itself in the eye. Each of us is capable of seeing, understanding and perceiving according to his or her vital, mental and emotional training in...

  • Blog
  • 3 min. reading time

Conrado Briceño -- "Communication is fundamental to achieve an adequate level of information for students and their families".

Conrado Briceño, CEO of IMF Institución Académica, talks to Lorena Saura, PROA consultant, and details in this new PROA video the positioning of the institution in the current higher education landscape. She also highlights the student profile that companies are looking for and the important role that the institution is playing in...

  • Blog
  • 1 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.